The video sets the scene for the vast majority of law firms in the world, which are relatively small ones.
These are the firms I have worked in or owned, and the firms that I have assisted in the last 35 years of consulting over 1385 of them.
It describes carefully why business development is so important to prosperity and strong financial health, the fundamental underpinning of any law practice that wishes to remain viable and be around helping people for the long term.
It explains a very powerful way of thinking about what business development is and how it can be made to work cost-effectively in any firm, for the benefit of all stakeholders.
It unlocks the mysteries and sets out a pathway to cut to the chase, including how to get employed lawyers in particular usefully involved.
If you're an owner, a manager, or a lawyer employed who has aspirations of progressing your career strongly, this video is for you.
I guarantee if you apply the technique described it will be far and away the best investment you'll make in your career bar none.
The only prerequisite for getting great value from this video is that you bring an open mind.
Lots of what everyone else does doesn't work, so hearing how I go about it will not be a summary of what everyone else does, but rather a proven pathway that I teach my clients to use that works.
Be ready to have your eyes opened as it will disrupt some of your perceptions about law firm business development, I promise that and guarantee it.
Follow me on LinkedIn: linkedin.com/in/robknowsley After a career as a lawyer, I set up KMS in early 1988 as a platform for my mission to assist as many lawyers as possible to achieve more from their talents and passion for helping people. I believed then, and do to this day, that even the best lawyers are often their own worst enemies because...