Alfred Lee bring close to two decades of experience in direct response, traditonal response and digital marketing. With a focus on persuasive copy, in long and short formats, he has also trained in developing loyalty and retention programs. He has managed creative teams at Ogilvy, DDB, RappTribal, and Grey. 
A proponent of results over glamour, Alfred has helped global brands break industy-leading sales records. Most notably, his direct response letter for Oracle brought in over a million dollars in sales and his campaigns for Cadbury helped them break a 3-year sales record. 
Alfred is also a spoken word poet and the 2016 NZ National Poetry Slam champion. 
In his moments of leisure, he is an avid Scrabble player and a sketch artist on Instagram.