Lloyd Lofton

Speaker, Trainer, Coach, Best Selling Author
US
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A History of Overcoming. A Determined Leader. A Pattern of Success. Lloyd is the founder of Power Behind The Sales, a virtual, interactive learning platform delivering engaging courseware that teaches salespeople and managers the skills nec... read more
A History of Overcoming. A Determined Leader. A Pattern of Success.
Lloyd is the founder of Power Behind The Sales, a virtual, interactive learning platform delivering engaging courseware that teaches salespeople and managers the skills necessary to improve and be more productive in sales, marketing and leadership.
Lloyd is a Visiting Lecturer - Thesis Coach at Kennesaw State University, a Vistage Expert Resource Speaker, a judge for The Stevie Awards, and the Past President of the Senior Insurance Marketing Association.
He has been interviewed by the Wealth Channel through American College, Annuity News Now and is a frequent contributor to industry-related magazines such as ThinkAdvisor, InsuranceNewsNet, NSIFA, and American Retirement Initiatives.
Lloyd is the author of “The Saleshero’s Guide to Handling Objections", voted 1 of 33 Best New Presentation Books to Read in 2021 and 1 of 73 Best New Presentation Books of All Time by BookAuthority.
Lloyd started with John Hancock in 1977 as a debit agent; he has 30+ years of door-to-door, business-to-business, call center, and needs-based selling experience.
More than 70k people have gone through one or more of Lloyds programs or content and his work has been used or promoted by companies and organizations such as NAFA Media Reports, Retirement Think Tank, Tax Professionals Resource, SHRM, Retirement Advisor, American Business Awards, The Association for Strategic Marketing among others.
Lloyd dedicates his time to teaching and helping other sales professionals reach their goals.
Expect him to bring high expectations and produce professional engagement for you and your team.

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