Keld Jensen

The Worlds Most Awarded Negotiation Strategy
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Keld Jensen is an internationally recognized expert and advisor on collaboration, behavioral economics, and negotiation. He works with governments and major corporations toward achieving greater levels of success through optimized solutions... read more
Keld Jensen is an internationally recognized expert and advisor on collaboration, behavioral economics, and negotiation. He works with governments and major corporations toward achieving greater levels of success through optimized solutions to complex problems. 
Keld’s background is primarily in sales and marketing; he has also served as CEO of a publicly-traded Scandinavian company. 
He teaches at top-ranked universities around the world. These include eMBA programs at the Thunderbird School of Global Management at ASU, the Baltic Management Institute (nominated one of the world’s 18 most innovative business schools), and Denmark’s Aalborg University. He has lectured frequently at Copenhagen Business School and served as chairman of the school’s Center for Negotiation. 
Mr. Jensen has made more than 200 international TV appearances, contributes regularly to Forbes magazine, and has published hundreds of articles in other major business publications in Europe, Asia Pacific, and the U.S. 
He is the founder and head of Center for Negotiation, a consulting and training organization working with private industry and governmental bodies around the world. His clients include Vestas, Novo Nordisk, Johnson & Johnson, Carlsberg Group, Siemens, Rolls Royce, SAB Miller, Bang & Olufsen, UNICEF, ThermoFisher and the governments of Canada, Denmark and Greenland. 
A prolific author, Keld has written 24 books, several of them award winners. His works are available in more than 35 countries and in 16 languages, with more than 2.8 million readers. His latest book Honest Negotiation received the #1 New Release on Amazon in 2017. 
He was nominated as one of the world’s 100 Top Thought Leaders in Trust for 2016 and won the IACCM Innovation award for his concept of SMARTnership – improving collaborations. His concept won The Best Negotiation/tender award from the Organization of Public procurement officers in Denmark. In 2019 hos negotiation concept of SMARTnerships was a finalist at IACCM Strategic direction award in the US.

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