Matthew Edgar is a partner at Colorado-based Elementive, a consulting firm specializing in analytics, research, and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, and teaching courses with O'Reilly Media. Matthew holds a Master's in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.