Many small business owners, solopreneurs, coaches, consultants, and freelancers recognize the importance of SEO but mistakenly believe that SEO is a game best played by big corporations, internationally recognized brands, or SEO experts. Nothing could be further from the truth.SEO is valuable and necessary for businesses of all sizes and anybody can learn how to do it.

Search Engine Optimization is all about making your website more attractive to search engines. If done correctly, a perfect match will be made: searchers will find what they’re looking for (valuable information) and you’ll get what you’re looking for (an increased number of high-quality visitors to your site). Before even considering a purchase, customers research a specific problem that they have (‘I need a place to stay’, ‘I want to look 10 years younger’, ‘I need to manage my time more effectively’), searching for more information and, hopefully, finding a solution. Sometimes that solution arrives in the form of a product or service.

These same customers usually limit their search to the first page, so if you’re not there, they won’t find you.SEO improves your visibility and a good search ranking builds trust and credibility.

Forget about everything you’ve learned about SEO in the past. Creating an SEO strategy no longer involves choosing multiple disjointed 2 or 3-word phrases that describe your business and splashing them all over your website. By the time you complete this course, you will go from a total novice to a competent SEO marketer.