Asking your suppliers for innovation—or transformation—is a tall order and few suppliers accept the challenge. I think I know why.

Many customers and their suppliers make only half-hearted attempts at “innovation”. There are “innovation clauses” in contracts, “innovation” segments of sales pitches and QBR reports, and poorly conceived “innovation” proposals from suppliers. But, no actual innovation.

This white paper lays out three assumptions that completely undermine attempts to introduce innovation to the customer-supplier relationship. And, I give you practical, actionable tips to immediately address those assumptions and introduce innovation into your customer-supplier relationship.