In 2012, I set up my own agency. I had no client, no cash, and, worst of all, no clue. Yet within a few years, it was a roaring success. It wasn't because I was especially smart or lucky. It was because I hit upon a formula that my clients loved and which delivered me the lifestyle that I craved. I call it the KitchenTable Method.
This is a book for inbetweeners – creatives like you who aren't particularly business savvy and who’d like to start their own agency, without the hassle of running a big business. It can work for any of these professions and many more:
- Design and branding
- Web or app development
- Marketing
- PR and comms
- Video production
- Copywriting
- Photography
- Illustration
The kitchenTable Method shows you all the essential shortcuts to owning a business that you’ll love – and that doesn’t take over your life. You don’t need to know about sales, marketing, finance, HR, or all the other things that weigh down business owners. All you need is a freelance network and a bit of ambition. Wa thriving agency from your own kitchenTable – or, if you prefer, your back bedroom, garden shed, or co-working space.
The book has four sections or ‘Legs’:
- Leg 1 Culture explains how building your agency around positive values is fundamental to its success.
- Leg 2 Clients tells you how to position your agency and how to win and retain quality clients.
- Leg 3 Collaborators shows you how to nurture and manage your freelance employees
- Leg 4 Cash sets out the fundamentals of financial good health.
The kitchenTable Method is your blueprint for building a successful agency without the biggest headaches that afflict conventional agencies.