STR Property Management and Investment Seminar, Live via Zoom

Learn reliable STR investment strategies and how to properly (and profitably) manage one or more Vacation Home/Short-Term Rental (STR) properties.

STR Property Management and Investment Seminar, Live via Zoom

Learn reliable STR investment strategies and how to properly (and profitably) manage one or more Vacation Home/Short-Term Rental (STR) properties.
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About the Class

This 4-hour seminar is offered on different dates and times. The available dates are shown on a calendar during registration and on the www.strcertification.com STR Course Dates page. The STR Property Management and Investment Seminar can be a stand-alone seminar, or it can be Part 4 of four seminars for students who want to earn the STR Certification. Registration is limited, so please reserve your place as soon as possible.

Managing a Vacation Home/Short-Term Rental (STR) property is somewhat similar, but in many other ways, significantly different from long-term rental (LTR) and hotel management. With so much misinformation being spread about "passive income," "remote management," "minimal investment" 'Airbnbs,' and "co-hosting," it's no wonder that STR is a confusing and misunderstood industry for most people. Much of the multi-property "management" webinars deliver liability-heavy advice that too often results in seemingly thriving businesses quickly crumbling like a "house of cards." And too many tragedies have happened when STRs were not correctly managed.

STR property management can be profitable and enjoyable. This seminar explores the strengths, opportunities, weaknesses, and challenges of managing one or more STRs. A homeowner can manage primary and secondary investment homes or contract with a local professional (PM). It's important for the homeowner and the management team to understand the laws, systems, tools, and best practices of STR investing and property management.

The STR Property Management and Investment Seminar reviews:

  • Traditional lodging industry practices, division of tasks, and time-honoured strategies that can be applied to STR management.
  • SWOT analysis, feasibility studies, trend reports, and other resources for evaluating an STR or PM investment.
  • Trends and past schemes that have caused harm to investors, managers, STR units, and guests (and how to identify reliable opportunities and prevent potential problems).
  • STR versus LTR versus hotel management and other forms of lodging.
  • Team building with internal staff, external team members, community partners, and investors.
  • Differences between independent contractors and employees, along with applicable laws and resources.
  • Systems, protocols, contracts, and inspections.
  • Evaluating the quality and profitability of STR units.
  • Guest reviews, reviewing guests, and 'mystery shoppers.
  • Host and manager burnout indications and remedies.
  • Neighbour relations, HOAs, reservation platforms, vendors, guest communication, and code compliance strategies.
  • Tools and resources for delegating and automating tasks.
  • Multi-property and international STR investment.
  • Key marketing elements to create strategies and a valuable marketing plan.
  • And More

This 4-hour seminar is part of the approved education requirement for applicants wishing to obtain an STR/STVR/VH business license, registration, or permit in several cities. Some states may also allow for real estate CE. The curriculum contains the core information officials want STR owners, hosts, property managers, realtors, investors, and vendors to know. A student who provides a certificate of seminar completion within an application process tells officials that the student understands core STR practices.

Students who pass the STR Property Management and Investment Seminar will receive a Certificate of Seminar Completion. It can be a stand-alone seminar (4 hours) or the fourth segment (Part 4) of the more comprehensive STR Certification Course (12 hours in total, with this seminar as part 4 of four seminars). This highly-rated and respected course is ranked within national and international "Top Ten" training course lists for STR and property management. The seminar curriculum is part of a longer course reviewed and approved through Higher Education Divisions and Real Estate Commissions in several states. The content is secure from being influenced by commercial interests. No sponsorships, endorsements, or advertisements are accepted or allowed. Certain brands or locations may be mentioned in discussions or used as examples for instructional purposes. Students must complete their own research before making business decisions.

For many people, Vacation Home/Short-Term Rental (STR) management seems as simple as listing a home for rent to guests for short stays on a reservation site like Airbnb or Vrbo, or signing up to co-host a sublet unit. But STR is much more complicated. It isn't "passive income" or a business that can be casually or remotely managed. And poorly managed STRs are negatively affecting other STR hosts, sister industries, local communities, investors, and property managers. STR requires planning, sound business management, regulatory compliance, clear communication, and appropriate monitoring of each guest's stay. Reservation agreements and systems can help hosts avoid costly liabilities and problems while increasing profitability. STR management and investment can be code-compliant, safe, enjoyable, and profitable.

Requirements

There are no prerequisite courses required to register for this seminar. It is highly recommended, though, that students complete the STR Laws and Essential Best Practices Seminar (along with the Vacation Home Design and Maintenance and STR Reservations, Marketing, and Systems Seminars) before taking this course. (The STR Property Management and Investment Seminar is Part 4 in a 4-part series of seminars equivalent to the 2-day STR Certification Course.)

Attendees need to use a computer that is equipped with a camera, sound system (for listening to the lecture and responding within discussions and quizzes), and ZOOM app capability, in a quiet location where the student will focus attention on the course for approximately 4 hours.

Seminar students who completed the STR Laws and Essential Best Practices Seminar received a copy of the e-textbook, Vacation Rental Management 411. The e-textbook or the softcover book can also be ordered through the author, the publisher, or most online bookstores (see www.strcertification.com).

The seminar is offered on a specific day and time, with multiple date options listed on the registration calendar.

Students must attend the complete 4 hours of ZOOM instruction, and pass the exam within an hour of the ZOOM session. Please calendar your attendance accordingly. Only registered students are allowed in the ZOOM class.

The seminar course is pass/fail. Students must earn a score of at least 80% on the ZOOM session coursework and the exam. This isn't a simple webinar. The seminar contains vital information that STR owners and managers need to know. The ZOOM seminar lasts approximately four hours (with two short breaks).

To receive the STR Property Management and Investment Seminar certificate, a student must:

  • Register for the seminar.
  • It is recommended that the student review the e-textbook, Vacation Rental Management 411.
  • Log in to the ZOOM session at least five minutes before the seminar begins.
  • Be present and participate when called upon or within discussions during the ZOOM session for the entire duration of the class.
  • Complete the online exam within an hour of the ZOOM seminar session.
  • Pass the final exam with a score of at least 80%.
  • Students taking this seminar as part 4 of the four-part STR Certification Course must pass this and the other three STR seminars in the series, then pass the comprehensive STR Certification exam.
  • Pass the certificate review process (evaluation of ZOOM attendance, quiz scores, and exam scores).

To be fair to all potential students, we cannot allow no-show or cancellation refunds. There will be a $25 processing fee for qualifying changes to the registration.

Teacher

Julie Davies

Author, Educator, and Longtime Lodging Industry Professional
Julie Davies opened her family's first STR in 1986 and most recent unit in 2024, while managing and consulting for hotels and long-term care facilities, and teaching university courses. In 2015, city officials noticed Julie's excellent STR management, happy neighbors, and 5-star reviews. They asked her to write and teach a course about STR laws...

Location

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Additional Details

Language: English
Level: Beginner
Skills: Understand STR, Multi-unit Management, STR versus LTR, STR and Lodging, STR PM Permits, Airbnb Vrbo Platforms, Agreements, Contractors versus Employees, Neighbour Relations
Age groups: All ages
Duration: 4 hours

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