You are an expert in your area, have years of experience in your field, and have created great learning content as a result of that knowledge and experience. The next logical step is to find students for your online learning content. If you market your content in the right manner, you will get more students.
By doing your own marketing, you can be in full control. You do not need to depend on anyone to grow your business; neither a search engine, not a social media platform, or anyone else. By marketing your content, you also actually end up producing content that is better for your students.
However, many subject matter experts face challenges with marketing their content and conveying its value to students, especially in an online environment. Even successful offline instructors find it hard to convince students to get started on their content and to get them to buy more expensive programs at scale. This typically happens when instructors have not developed an effective and repeatable plan to market their content to potential students online.
To grow your student count, there has to be a coherent marketing plan in place. As part of this plan, you need to consider multiple aspects. These include layout and mix of your content and sales pages, identifying and building your target audience, pricing of your content, and then engaging with your audience through campaigns.
Who should take this course?
The class is offered for free to all online instructors who want to learn or improve their online marketing skills.
This Marketing Fundamentals class is for subject matter experts who want to learn how to acquire more students and understand the most important elements of a successful online marketing plan for digital learning content. This class will help you demystify the marketing of learning content and equip you with the right tools and understanding to grow your content business.
You should have an interest in the marketing of online learning content.