What will you learn in this live class?

Our six-week Marketing Launchpad course has been designed to help marketing managers skyrocket their careers and progress to become heads of marketing, marketing directors, or CMOs. Our course focuses on personal development, networking, and conflict management to help participants develop essential skills and knowledge necessary to take on leadership roles in the marketing industry. The course is delivered over six weeks, with each week focusing on a specific area of marketing management. 

Week 1: Personal Development

• Understanding your strengths and weaknesses as a marketing manager.
• Setting goals and creating a personal development plan.
• Developing leadership skills and the ability to inspire and motivate a team.
• Time management techniques and prioritisation.

Week 2: Networking

• Building relationships with peers, mentors, and industry leaders.
• Techniques for effective networking and building a professional brand.
• Creating a network of support for career growth and development.

Week 3: Conflict Management

• Understanding different conflict styles.
• Techniques for managing and resolving conflicts in the workplace.
• Strategies for dealing with difficult colleagues, clients or vendors.

Week 4: Digital Marketing

• Understanding the latest trends and innovations in digital marketing.
• Developing a digital marketing strategy.
• Implementing digital marketing campaigns effectively.

Week 5: Branding and Communications

• Developing a strong brand identity.
• Crafting effective marketing messages.
• Communicating with stakeholders effectively.

Week 6: Data-Driven Decision Making

• Understanding data analytics and how to use them to inform marketing decisions.
• Implementing a data-driven marketing strategy.
• Measuring and analysing marketing campaigns.