This 4-hour seminar is offered on different dates and times. The available dates are shown on a calendar during registration and on the www.strcertification.com STR Course Dates page. The STR Reservations, Marketing, and Systems Seminar can be a stand-alone seminar, or it can be Part 3 of 4 seminars for students who want to earn the STR Certification. Registration is limited, so please reserve your place as soon as possible.
Filling the reservation calendar with profitable reservations for short stays requires more skills than creating a listing on a popular reservation website (like Vrbo or Airbnb). This seminar explains best practices for defining the prime target markets for each unique STR property, using multiple reservation sources, pricing for profitability, calendaring, and other systems and tools to increase STR profitability and reduce liability.
The STR Reservations, Marketing, and Systems Seminar reviews:
This 4-hour seminar is part of the approved education requirement for applicants wishing to obtain an STR/STVR/VH business license, registration, or permit in several cities. Some states may also allow for real estate CE. The curriculum contains the core information officials want STR owners, hosts, property managers, realtors, and vendors to know. A student who provides a certificate of seminar completion within an application process tells the officials that the student understands core STR practices.
Students who pass the STR Reservations, Marketing, and Systems Seminar will receive a Certificate of Seminar Completion. It can be a stand-alone seminar (4 hours) or the third segment (Part 3) of the more comprehensive STR Certification Course (12 hours in total, with this seminar as part 3 of 4 seminars). This highly-rated and respected course is ranked within national and international "Top Ten" training course lists for STR and property management. The seminar curriculum is part of a longer course reviewed and approved through Higher Education Divisions and Real Estate Commissions in several states. The content is secure from being influenced by commercial interests. No sponsorships, endorsements, or advertisements are accepted or allowed. Certain brands or locations may be mentioned in discussions or used as examples for instructional purposes. Students must complete their own research before making business decisions.
For many people, Vacation Home/Short-Term Rental (STR) management seems as simple as listing a home for rent to guests for short stays on a reservation site like Airbnb or Vrbo. But STR is much more complicated. It isn't "passive income" or a business that can be remotely managed. And poorly managed STRs are negatively affecting other STR hosts, sister industries, and local communities. STR requires planning, sound business management, regulatory compliance, clear communication, and appropriate monitoring of each guest's stay. Reservation agreements and systems can help hosts avoid costly liabilities and problems while increasing profitability.
In this seminar, we review resources, laws, practical tools, systems, and best practices that can help hosts manage code-compliant, safe, enjoyable, and profitable STR businesses.
There are no prerequisite courses required to register for this seminar. It is highly recommended, though, that students complete the STR Laws and Essential Best Practices Seminar (and the Vacation Home Design and Maintenance Seminar) before taking this course. (The STR Reservations, Marketing, and Systems Seminar is also Part 3 in a 4-part series of seminars equivalent to the 2-day STR Certification Course.)
Attendees need to use a computer that is equipped with a camera, sound system (for listening to the lecture and responding within discussions and quizzes), and ZOOM app capability, in a quiet location where the student will focus attention on the course for 4 hours.
Seminar students who completed the STR Laws and Essential Best Practices Seminar received a copy of the e-textbook, Vacation Rental Management 411. The e-textbook or the softcover book can also be ordered through the author, the publisher, or most online bookstores (see www.strcertification.com).
The seminar is offered on a specific day and time, with multiple date options listed on the registration calendar.
Students must attend the complete 4 hours of ZOOM instruction, and pass the exam within an hour of the ZOOM session. Please calendar your attendance accordingly. Only registered students are allowed in the ZOOM class.
The seminar course is pass/fail. Students must earn a score of at least 80% on the ZOOM session coursework and the exam. This isn't a simple webinar. The seminar contains vital information that STR owners and managers need to know. The ZOOM seminar lasts approximately four hours (with two short breaks).To receive the STR Reservations, Marketing, and Systems Seminar certificate, a student must:
To be fair to all potential students, we cannot allow no-show or cancellation refunds. There will be a $25 processing fee for qualifying changes to the registration.