Writing for an Audience of One

Learn a simple set of techniques to make people notice, listen and respond to your emails.

Writing for an Audience of One

Learn a simple set of techniques to make people notice, listen and respond to your emails.
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About the Class

Do you have unread marketing emails sitting in your inbox right now? I know I certainly do. Why is that? If you're like me, you've probably cycled through answers like these:

  • "I get so many of them. It's hard to read them all."
  • "I already know what they're about."
  • "I don't have the time to get to them."

Answers like these represent barriers to your potential, and existing customers, put up every single day. In this class, you will learn how to break those barriers. By the end, your emails will:

  • Get noticed: In a world full of choices, I'll show you to guide your customers toward opening your email.
  • Get read: My simple tips will help you surprise your customers and make them read your email to the very end.
  • Get a response: I'll show you how to convince customers to share their precious time with you.

This class is about the mindset which helps build better writers. If you're just starting out in marketing, this class is ideal. However, even if you've spent a few years at it, this class offers a fresh perspective with new ideas to try out.

This class will feature a project. In this project, you will be writing a sales pitch to your most recent client/customer. Here's the brief:

  • You're currently offering a business seminar on the latest development which could be beneficial to their business.
  • You're not sure if they have the money to participate.
  • You're willing to give them a discount if they confirm attendance in the next two days.
  • You'll write this sales pitch twice, once at the start of this class and again at the end. The idea of the first draft is to be able to visualize which areas - language, structure, or call to action needs improvement. The second draft will then allow you to use the techniques you learn from this class to improve your writing.

Author

Alfred Lee

Creative Director. Copywriter. Spoken Word Poet.
Alfred Lee bring close to two decades of experience in direct response, traditonal response and digital marketing. With a focus on persuasive copy, in long and short formats, he has also trained in developing loyalty and retention programs. He has managed creative teams at Ogilvy, DDB, RappTribal, and Grey. A proponent of results over glamour,...

School

Alfred Lee's School

Requirements

There are no additional requirements.
One-time Fee
$99
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What's Included

Language: English
Level: Intermediate
Skills: Email Structure, Email Sales, Copywriting, Persuasive Writing, Email Marketing
Age groups: 18-24 years, 25-34 years, 35-44 years
Duration: 19 minutes
8 Videos
2 Documents
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