Schema Markup Part 2 - BlogPosting, Video and Audio

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Transcript

If you have a blog, and you want to add schema markup for a blog post, we use basically the same schema markup data for article, except that the type is blog posting. All the fields are completed in the same way. As for the articles schema. Video is essential for any web page, and most pages have more than one. If you have a playlist on your page, simply copy and paste the code between script type and script for each video in the list. Take particular care with the video fields.

In the past I've paid for schema markup services to save time, only to find that the fields were not correctly completed. Enter the video URL here and the end date URL here. Notice that they are different. The rest of the information required can be found on the video page on YouTube. Copy and paste the description into the correct field. If there is no description right one, remembering to sprinkle in relevant keywords.

To get the thumbnail, we're going to right click on the YouTube video page and choose view page source. Take care to click anywhere except on the video itself. by pressing Ctrl F, we bring up the search box for the code. Enter thumbnails inside inverted commas and press enter. You will find many instances of thumbnails in the page code. Scroll down to the last one as shown and copy the URL.

Paste this URL into the thumbnail URL field. The upload date and duration are entered below that. And the rest of the script is completed using your own logo details. The audio script is very simple. At the mp3 URL to the content URL field. Add a short description, the duration of the clip and give it a name.

In the next video, you'll learn how to add schema markup for frequently asked questions. And why this is so very important for the future of SEO

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