Email Marketing is the oldest and most fundamental form of online marketing. And it's also the most effective. So now I'm going to explain about the what and why of email marketing. Now the basis of email marketing is to ask for somebody's email address, so you can send them newsletters or other emails on a regular basis. It doesn't sound very interesting, but it's email marketing will far outperform all other kinds of online marketing. The people who give you their email addresses are the people that love you the most on the internet.
This is so important. The internet is full of people that like things they like you or follow you by clicking a button on Facebook or Twitter, but your email subscribers do something Much more intimate. They give you their email address. Now back in the days before I had an online business, I used to spend my time on Friday and Saturday nights in bars and nightclubs trying to talk to nice looking ladies. This was a depressingly fruitless activity. And I remember how difficult it used to be to get a girl's number.
They often used to take my number and promise to call me but never would, but seldom would I get their contact details. Now, why am I telling you this? It's about the difficulty of getting someone's contact details. We hate to give out our emails. Why? Because we don't want to be hassled or sold to.
And this is why email subscribers are so amazing. They love you enough to give you their email address. And that's huge. Not only do these people love you, they are exactly the same demographic as your perfect customers. So your email is also a market researchers dream as their answers to questions like, what are you struggling with can give you product ideas. Not only do these people love you and give you product ideas, they also buy your products.
They buy your products, that's amazing enough, but also, they buy your products when you ask them to a few hours after you send an email. And this ability to get sales at will is crucial. Whenever I release a new premium product, whether it's on the Amazon platform or the Udemy platform, or any other platform, these immediate sales cause the platform's internal systems to sit up and take notice. Your email list can give a product launch the initial push in order to ensure a decent momentum for months and months in the future. And there's more not only to your email subscribers love you And give you product ideas and buy your products when you ask them to. They also promote your products.
Now in 2008, Kevin Kelley famously said that you only need 1000 true fans to successfully market your products. true fans not only buy everything you sell, they also evangelize. They go off around the internet, spread the love, and recommend your products and services. You can even ask them for reviews. So you see your email subscribers are pure gold. Your email list is much more important than your social media following.
And even a social media gurus say that the primary aim of social media is to get followers off social media and onto your site to sign up to your email list. My name is Rob from Rob cabin calm, and I'll see you in another video in the future when I'll show you the house. of email marketing