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URL:https://www.learndesk.us/class/6697955492888576/lesson/9af996bbff209eaa525f79b3c0759320?ref=outlook-calendar
SUMMARY:Marketing Listings
DTSTART;TZID=America/Los_Angeles:20260515T190000
DTEND;TZID=America/Los_Angeles:20260515T200000
LOCATION:https://www.learndesk.us/class/6697955492888576/lesson/9af996bbff209eaa525f79b3c0759320?ref=outlook-calendar
DESCRIPTION: MARKETING LISTINGS
The process of marketing a listed property occurs in three broad steps, leading to the desired end of a completed sale contract. At each of these steps, there are critical skills an agent must master.
Marketing plan. After the broker formalizes the listing agreement, the agent initiates a marketing plan for the property. An ideal marketing plan is a cohesive combination of promotional and selling activities directed at potential customers. The best combination is one that aims to have maximum impact on the marketplace in relation to the time and money expended.
Selling the prospect. When marketing activities produce prospects, the agent's marketing role becomes more interpersonal. An agent must now:
• qualify prospects' plans, preferences, and financial capabilities• show properties that meet the customer's needs• elicit the buyer's reactions to properties• report material results to the seller or listing agent
At the earliest appropriate...

https://www.learndesk.us/class/6697955492888576/lesson/9af996bbff209eaa525f79b3c0759320?ref=outlook-calendar
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