In the last part of this series, you will gain the skills that will help you develop a first-party data strategy and take your personalized targeting, channel orchestration, and attribution use cases to the next level.
Head of Marketing and Communication. Digital marketer. Customer journey analyst. Identity Resolution. Customer Data Platform. Digital Advertising innovations.
Expert in digital marketing. Working for Teavaro opened my mind to the importance of identity resolution: if you do not identify your digital audience how can you optmise your marketing spend and improve your marketing decisions and strategies?