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Part 4: Benefits of Identity Resolution

What are the benefits of Identity Resolution for personalized targeting?
What are the benefits of Identity Resolution for personalized targeting?
Introduction - What are the benefits of identity resolution?
How does identity resolution help achieve benefits?
What is the FlyWheel effect of identity resolution?
Consumer willingness to share their data
Consumer willingness to share their data - Quiz
Personallization that misses the mark
Personallization that misses the mark - Quiz
What are typical use cases for personalized targeting?
Prospecting
Purchase
Retention/Loyalty
why is it important to measure impressions?
Quick quiz
Quick quiz
What are the benefits of personalized campaigns?
Batch sends
Triggered campaigns
Cross-channel campaigns
1:1 Recommendations
Engage time optimization
Is adding context campaign success?
Click-through rate
Conversion rate
Reflection
How does Identity Resolution support channel orchestration?
How does Identity Resolution support channel orchestration?
Introduction
What is frequency capping?
What are the benefits of frequency cappiing?
User Experience
Advertising Effectiveness
Ad Quality and Barnd Safety
What are the challenges of frequency Capping?
What is audience overlap analysis?
Audience Overlap Analysis - Part 1
Audience Overlap Analysis - Part 2
Audience Overlap Analysis - Part 3
What are the benefits of audience overlap analysis?
Example 1
Example 2
Example 3
What is customer journey analytics?
Qualitative Data
Quantitative Data
What are the benefits of customer journey Analytics?
How does identity resolution support Customer Jouney Analytics?
Quick Quiz
Quick Quiz
Reflection
How does Identity Resolution help to assess the impact of marketing investments?
How does Identity Resolution help to assess the impact of marketing investments?
Introduction
What is the impact of marketing invesment?
Marketing Mix Modeling(MMM)
Multi-Touch Attribution (MTA)
Holdout Testing
Unifield Mesaurement Approaches (UMA)
What is attribution modelling?
What are rule-based attribution models?
Single touch attribution model
Multi touch attribution model
Exercise: Rule-based attribution models
Exercise: Rule-based attribution models: Quiz
What are data-driven attribution models?
Logistic regression and Classification Models
Shapley Values
Markov Chains
Survival Models
How does the depreciation of third-party cookies affect the Effectiveness of attribution?
Identity Crisis
The Loss of Third Part Cookies and Changes
Major Changes
Digital Attribution
Multi Touchpoint Attribution
What are multi-touch attribution challenges?
Exercise: Multi-touch attribution challenges
Exercise: Multi-touch attribution challenges: Quiz
Unified marketing measurement
Reflection

Click-through rate

Part 4: Benefits of Identity Resolution What are the benefits of Identity Resolution for personalized targeting?
By: Sibilla Ponzoni
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