Our course throughout the things we need to understand them. So, we are going to use contacts buyer persona buyers journey, content and the goals. So, if you want to use in this inbound marketing as a strategy or as an approach for your business and marketing, then you must and you have to NSN this all and you have to look into it. So, the contact is anybody your company markets to sells to partners with engages with or employs an individual you are going to create a relationship. So, the contact is anybody who you are going to ship So, it can be a customer it can be a vendor can be lorries, but ours is we are doing the inbound marketing for our purposes, it will be only the person who is you are going to sell or you are going to engage For any of us, so most of the company they used to have a database so from the database you have to identify which database you can use based on your inbound marketing campaign so it's quarter can be a list of emails, but don't know not to buy not the bought one in the detail course will be understanding how we are going to create this complex content database, not the not the purchase contact list, but generated organically created contact list so we our purpose is to create a contact database so that you can use it for marketing so we're gonna learn a bit more so contact is the heart of your inbound marketing efforts because a strong contact database is instrumental in your business to grow so your you may have your potential customer, it can be your past customer, it can be your existing customer database is very, very important.

So the first step is identify which context your customer business can successfully help and ultimately deny. You don't want to have a customer database with hundreds of thousands of contacts, which are not your target or which you will not be able to help they identifying their needs and helping them fulfilling their own needs while making a profit. So if let's say you're selling iPhone, you can't sell it to a person who is earning only $100 a month because you can sell them by lowering down the prices but then you will not be able to make any profit right? So you have to be able to identify the customer which you ultimately want to have. So Secondly, you also need to ending and identify your buyer personas and this one, this is a connection. So you Identify your contacts, and then you have to understand them.

So yeah. So before you make you build a relationship, you need to NSL work. And then you can be able to connect and you can be able to create a relieving, of course relieving. You can provide relevant information for that we generate normally something called buyer persona. So here's an example of a buyer persona, background, identify goals, challenges, demographics, spending, where they spending their online time, what are their favorite brands, what are their favorite websites? What are their favorite technology they're using interest that they have to how you're going to get this all information basically you have is not that for every customer you need to have that is not that point.

The point is, you need to be able to identify your customer segments. Why Are these demographics? So, in general, what are what are the backgrounds of your customers? Are the managers? Are they doing what are they working as a businessman, they are married, they are married, or they are not married? Or how long they are working in their particular role, what are their identifiers?

What kind of biker they buy? Or what are the size? What are their objectives in their life? What are the challenges that they face they are in their business in their personal life? What are the demographics, where do they stay, how much income they have, how old are they? Where are they spending their time, because these all information are very, very important to create a message and to be able to deliver that message on the channels that they have.

For example, if you're marketing for buyer persona is mostly spending time on YouTube, then you will not be able to focus they're able to attract Then on Facebook Once you have identified where they are spending the most time and it will depend on which demographic or which year they are living. For example, in different different countries the social media are differently famous or the messengers are different in some countries they follow Viber some countries they follow my somebody are using WhatsApp, some people are on LinkedIn, some demographics are on Facebook and for example, China is not on Facebook because suspended right so, you have a WeChat there. So, every demographics will have different channels different online timing where they are spending most of the time depends on their lifestyle as well. So, you know, you already know your you already have your content and you already identify your Pio listener you already know the segment.

Then you also need to learn and observe pounding make the buying decision. So, you need to be keen on their journey buying journey. So, you can stage it in three pass awareness stage consideration stage and the stage. Now, awareness trade is also where you are just where the user is just making them aware of the different options that they have. And then they will come to the second stage where they are seriously considering about buying the product at that stage they decide which brand to buy or what are the benefits of these, these these products and services that they are considering and then they make a decision. So the decision some people some buyers are not really the decision makers, they make decisions individually Some may make decisions based on family Some may want to listen to expert why before they are able to make a decision some concert neighborhoods, some concert online reviews every customer, every journey every product have a different buying journey.

We have identified what is your customers buying journey so that we can target them at their point of times.