So let's look into the work time so social medias we can use to bar you can see the lady bombarded by Google Plus Twitter, Facebook, LinkedIn. Yeah of course. A lot of social media channels but but is not about to use and to cover those all the social media channels, but just to be focused on your regional the world the regional social media channels being popular. So you need to focus in on your customers need to identify your customers and where what kind of situations which indicators they might use. You may have to use more than one maybe if your target is mostly on the dancers, you may want to use Twitter, Facebook and Instagram. If your market if your clients are more professional, you may want to use LinkedIn.

You have Pinterest, and Google is not now really famous form anyways, but there are other social media channels which are being used nowadays even the messengers like WhatsApp is also being used as a business account. So it's much based on your target audience. And also if you new a new user or starting a new business, you don't have to cover everything if you want to in one channel is going up. But if you can be active in a few those your customer really using that will be a lot easier at what are the major two channels that we are using. One is Facebook, which is the more than 60% 70 to 67% of Americans even worldwide. Now they have over a billion users, which is using the Facebook on a very daily basis.

So Facebook is one of widely used by a human demographic, everybody use Facebook for relationship purposes. But Facebook is less the reason why Facebook is also very crowded. So to get our attention on Facebook very difficult is not an easy thing. So, the you need to have a Facebook business page where you can get the benefits of having friends limit and you can do the analytics who are the persons who are your target audience who are visiting you then can also able to categorize your company for search, mission statement product catalog and more giving them a chance to do the reviews and also the important thing is you are able to do advertising. So you need to target your audience and also you have to set the look alike sector Who are your Who are your customer and then where they need to choose the location and also purchase everything.

So this course is mostly about inbound media. So we are not talking about But how Facebook can be used for inbound is by creating the content that your followers might want to share with their their friends. And then those of those friends are actually our potential customers become your visitors on your social media channels or they become your followers. So that's the idea of if not the advertisement itself, but the most important aspect is to create contents, which are user friendly, or shareable. So this is a one platform one channels that you can use to put up your strategy content. Then you have YouTube, you get a lot of video uploaded on every single visit.

And since YouTube is linked with a Google, if you search anything in a Google that YouTube searches is automatically included. So you need to make your videos searchable. And you do this very important channel nowadays to ignore they have 300 hours have video which are uploaded on YouTube every single minute, nearly 5 billion videos are being watched on YouTube every single day. And 20% of the people who will start your video will leave after 10 seconds. So your first 10 seconds have to be attractive enough so that they can continue to reach video Have you watched your video for a longer period of time. So the the videos because of the contents are so much on the YouTube also do is very difficult to grab the attention again.

So first 10 seconds on Facebook first three seconds are very, very important. Even Facebook video you can create but if you are not able to grab the attention of your customer within those particular key seconds, they will not watch your video after that. It's very, very highly difficult to get the graph to attention. get attention. Okay, so another social media platform that became very popular. It's Instagram.

Yeah, so you're losing money. The photos actually so the most but it's a young platform young for only for youngsters under the age of 35. Because it's a hospitality so that because nowadays Millennials are the ones who are actually going to travel. So if you are a hotel, try to share the pictures, the pictures in your hotels would have Instagram points, a lot of hotels are actually setting up the Instagram point in there so that they can take the picture and share on their Instagrams and they become the famous then you have these these are some examples of the Instagram having the lead shared on the Instagram engagement is 10 times higher than Facebook because the P is just a picture no no reading no nothing just share and follows 54% higher than the filters and 84 times higher than Twitter, Twitter is only contact only the text now.

Mostly the text not the other parts. So it has Less engagement level engagement level on the sternum is pretty high. So because of the visual content and the mind and you might remember the same call one picture speaks 1000 words. So you need to be a picture which are words 80% of the Instagram users follow at least one brand account. So that is very, very important and create your own brand pages and share the pictures on the on your brand pages so that they can be followed by the users. Yeah is much depends on your location, where are you and also your target audience.

So you cannot ignore that as well. Because 500 minions or people treats everything and treaters saves 80% of their advertisers voxels social customer service requests happening on the treater. I know that all 350,000 hours of live videos, a stream on Twitter, everyday nowadays also become so very interesting. And then another platform social media channels you can use and you can look into the to use is called linking. So there are some benefits of using linking. So you can look up the individuals you are meeting with where they are, and you can find out about your prospect.

And you can build through leadership, you can offer values and very true very targeted advertising. And you can send your message to the network in LinkedIn groups because they are a lot of groups on LinkedIn as well based on their special interests interest, and also you can share your content with the links back to your website. site properties so you can directly meet with your person. So they can go directly to your website in your blog. Because LinkedIn is a professional pattern, there is not a lot of unnecessary distracting video or distracting content happening out there just like Facebook or Instagram. So users are more attentive on LinkedIn.

That's how we feel it because they are they are they are on LinkedIn for special purpose, they want to understand about the business about the offers about the contents about other parts and they are willing to saw TVs made these contents of blocks. So there is a much more mature market on the LinkedIn. So you can definitely explore that if you are selling products which are targeted towards professionals. Then there is a Pinterest which is now happening and growing more and more and more Pinterest is basically a platform where which means you're Related pictures and videos to your interest and then show you the other type of videos. So is the average lifespan of three months on a Pinterest page so you can pick you can pick something which is going to be a lifespan of the mouse is going to be there for like three months.

So another platform interesting cross platform coming up is net check. So interestingly the HP team between 12 and 224 those are they are using the largest demography of them are using Snapchat. So they are chatting a lot on this net check. So if your target customer so you really have to focus while you're going to post on Snapchat you cannot ignore but Facebook is still considered as a top social channel for generating leads Facebook goes out 52% that was their one sample survey by HubSpot. So LinkedIn follows me By 43 and company law 43% return 36 and the other not very significant but it may grow because the technologies keep on growing very fast and nowadays so you may definitely want to focus on the Facebook LinkedIn and on your own company blocks to start with without cluttering yourself with a lot of content, but in when you grow up then also you need to keep a watch on the upcoming social media platforms which are like Snapchat or Twitter or other aspect which are not significant yet but as a potential to become so less summarize our videos became very far.

So we are talking in this video is the first page of the inbound methodology. So we how are we going to attract the strangers to be our visitors so what kinds of tools we are going to use to extract the lessons For a while and then you think as a viewer to see what kind of channels you are using now and what kind of channels your company may use for what are the demographics of the customer that you are targeting and targeting the right social media channels or not.