Some fundamentals all content equals inbound marketing is all about sending, you're getting the contents and get the peoples to watch your video consume your content and ask them to get your become your visitors or your leads or your customers, right. So when you creating the relevant content, and you when you creating the relevant content, your objective is you want to be in relationship with your target audience. So you have to know about them, as well as you must have some content strategies. So based on your target audience, you should use your content strategies. So let's look into some content, type of content and some strategies. So evergreen content will also will help you to reach extend your reach, deepen your engagement with more loyalty and Try more sales as we said earlier, the content depends on the buyer persona or on the on the value that you are willing to give to your consumers.

So social contents can be read and watched in places at a time that people choose. So the contents on the social media on your website on your blogs on the micro blogs on micro sites can be read by the pupils at their own convenience. And they choose not at the time you decide to launch your contacts. And also when you create your content, you have to look at your business goals. What are your business goals and what are your marketing goals, inbound marketing goals and income to this your social medias and you have to create your relevant content. The three main reasons why people use social media they want to be informed, entertained.

And connected. So out of this hour all businesses can use all the three different reasons about your particular production services to the consumers. Give the information or the create a brand awareness while retaining them also and create connections make them your followers create real personal connections with your customers so that they can become your customers in the future. When we look at the US nutrients, so 80% of all consumer in IP traffic will be video by the yield to zero to one. So means a lot of people have more interest in video rather than reading the long writing paragraph so if you can create interesting video that will be best. And you have 150 million people's us people using Instagram stories in the form of pictures and short one minute videos.

Then you have any time four times the consumer would rather watch a video about a product and read about it because reading takes time videos are very fast to see the to get informed about the customers. And because you can use pictures, you can use animations, you can use different words to explain about your consumers in their visual app. You can they can remember all along if this is entertaining and retaining you can retain their attention for a very long time. Of course you're creating the video content might not be the cheap, but in the case you want to create very short specific video