What is inbound marketing we have learned about outbound marketing where we are sending the message out to our customers. So, inbound marketing means you are trying to attract your customers towards your business. So, inbound marketing is the process of attracting the attention of the prospects via education create content creation, before they are ready to buy, so, what we are actively trying to do is grab the attention of prospects who is a prospect prospect means the person who might buy your products and services, but have not even know about you or they have not considered you. So what you are trying to do is create some content for those prospects. delivering your content to them so that they know about you and then they come to you for inquiry or for leads or buy your products and services. So indeed, inbound marketing is focusing on creating.

So inbound marketing is focusing on creating educational content that fools people to watch you to your website, or to your blogs, or to your social media channels. We can call your place everything's on your place you create the content stay. That way, they can learn more about what you say on their own. Oh my god. So basically your own economy at their own convenience, right. So we are not asking them to.

We are not disturbing their their time. We are not pushing our messages. They look at your website and your blogs and your educational content at their own times. How many of you might be visiting a lot of time The comparison of products and services where you get to know about more about the products, comparison from other products and services. Or you may just know got free videos free PDF or free access to some certain parts of mostly is community in the digital content. But even the art products and services you might see a lot of free advice is now being given to the customer, make them aware of the products and services so that we can understand how they will get the benefit from your products and then try to sell them.

So in another way we can also say that inbound marketing strategy is putting your shoes into putting your feet into their shoes and trying to get to know what are they feeling? What are their needs, then you come back to yourself and create education No content or something really evil and very evil force for them and then empower them to come to you make the decision buying decision buying their stuff, not pushing them. Just let them decide they itself and let them come to