Now let us look at the third part of our toolkit which is converting your website leads website visitors into the leads. So where you have converted them already we got the information now it's time for you to send them a mail or convert them into a nice see which of them are really your furniture. Because until now, you still until now with the contact information converted into a visitor, you still don't have the leads, you have to convert them into leaves, so that you can get more dedicated information. So your lead scoring to determine which leads are ready for salesperson. So you can go to your contacts into the system. Now, what are you going to do are you going to cop and so there is a laser using the same numerical representation how ready they are to talk to your system.

So to qualifying as a leads also you need to time but wait your campaign objective and then your target customer information. So you need to look into those things and then you have to identify and clarify as those are your leads and then you give it to your salesperson to make clothes or in the online booking you even can send me some emails and you may turn them and then you can close them. You can send targeted emails to the leaves through the sales funnel. So for that also you can use There are tons of email marketing software's which you can use to create a sales funnel. And most importantly you are not actually sending them Spam is because they have provided you the condition by by downloading the white paper or downloading the things from your website so that they that they are ready to get the contents coming from you.

But it's not hundred percent sure shot yet the customer may still do the unsubscribe sometimes they just don't do anything but they're not really interested in your company that but that's okay that's why we have we call it sales funnel so that you can get out or maybe somewhere about 10 to 20% of those words The higher the rate the more customers you will get. So it says going beyond the email we can really provide some context and lifecycle so if the provider is a website, download a white paper from you in the past, you may want to send the lead a series of reading Yes, but if you follow if they follow you on Twitter and visited certain pages on your website, you might want to tailor that particular message or how you will do that is not very easy to understand right but there are automated software's which will help to understand who is visiting your pages.

And in the pages itself. You can provide customized, pages customized tailor made information. So that's why the CRM continuity picture knowing which marketing efforts is bringing the best leads, and whether the systems focus on the most qualified lead is and is the part of your CRM, which is doing which does within you the very best, there are a lot of CRM they can use, some of them are free, some of them are chargeable. So we don't recommend or we don't eat those, any of them. The purpose is just to show you the basic idea that's why we are using some tracks here but we don't endorse them directly. So you need to use your old caution.

So let's look into some of the example in steps we can take to convert the leads to your customer in the especially in the auto businesses. So firstly you have to segment segmentation is important. And then categorize your leads to FFV created Within your target audience you need to segment your target segment you can do by geographic segmentation you can do by their family size where segmentation can be of their employment they are selected first because your leaves and your offers will be different for them all the time. So you second edition is the most important thing in marketing. So, firstly you have to do segmentation then you can follow with your strategy campaign. So very specific based on your segment and target audience and you have to create the content and campaigns to attract them to personalize them.

It can be provided or it can be a unified message if let's say you are providing a general value to all your customers and to everyone. But if you're providing let's say specific to we can escape for the families only then you can offset it to a businessman. It will not be necessary, even though they have given your permission. To send emails by becoming your visitor by it doesn't mean you will bombard them with unnecessary offers, which are not often to them, they may mark you spam, and you may lose the contact in the future. So you provide necessary information to the right person only. Then the third part of it is to make sure that you have an effective and desert oriented market strategy marketing today is to run the campaign and provide an interactive competition.

So you may get them to chat with you, you may get them to convert your offers so that they can become your actual customers. Yeah, again, so we cannot create the very broad content and we have to create all that whatever campaigns we need to be very specific, so we need to tie with our marketing goals and our target audience and then the campaign strategies will come up