Getting methodology we have talked a lot about why inbound marketing why benefit as what are the benefits of and how, what are the different channels of doing it. Now let's try to see the more structured way of how we does the inbound marketing the methodology part of it, you can visualize this as a sales funnel, where you are putting your customers journey into a few parts where you are attracting your customers and converting them closing the lead and delighting the customer. So there are some strategies that use leads and promoter. So you are trying to you're trying to convert your customers from stranger complete stranger to a visitor on your website to be able to generate some leads from them, to become them customers and finally to make them your promoter of your own business. So there are these these phases called attraction from Converting changes to your visitors from visitors to lead is called conversion from lead to customer is called closing the business and customer to make them a promoter becomes a delight.

Now let's look at it more details. So if we look into this methodology, so, step by step, we can see that this on top of the line we is those are the actions that businesses have to take a step by step action in order to get the stranger in order to convert the strangers to our visitors and visitor to lead leads became our customer and we can ask our customer to promote again as our promoters. So in this video, we are going to focus the first phase the first action of the extracting Strangers into our visitors, how are we going to extract those strangers and convert them as our visitors so we need to use the same tools to convert this process. So the down there they are the tools that those are just a simple tools we can use other tools as well. So we can use these tools life such as blog, social media channels he wants and pages to use to convert those ranges into our visitors to visibility to attract.

So that's phase one. The toolkit is blog, social media keywords, website pages, LinkedIn pages, to attract customers and then to convert them we use a strategy call to action landing pages forms contacts so that we can create the customers data base. And then we are sending them the offers by emails by workflows by our CRM integrations. And finally, we delight them by asking them to share our promo page or making them engagement on our pages or website to share among their friends. So let's focus on attracting. So, it is not easy to attract all those strangers together in interest to prove their interest.

So, you must know the strategies. So, before we do that, first is first step the very first step is to understand who is who are you going to contact via direct, who are your potential customers who are they who are what they look like. They are male or female, educated person or educated person they are that they are working in offices, they are working in the business, they are housewives, they kids So basically you need to create customers persona need to create a value look like how does the customer look like how to visualize the person in front of your eyes? What does he wear? What kind of crucial lifestyle he has? Where does he go for his shopping?

Where does he go for his chit chatting does he has a family or the single person married unmarried then new only after understanding who are they will be able to understand how you are because not all strategy works the same way as for every other business the students are targeted on currently on Facebook and Instagram, the family equals who are professionals who you can target only via LinkedIn or the housewives or the people who have more time to watch the YouTube or other videos. So there are a lot of different type of customers different types of needs that they have they fulfill on different platforms. So the elder your sensibilities will be different from your each customer. So if you are doing the auto businesses