Thing which is called convert converting your website or not on the website on your all your visitors into the leads. So how we do that as we can see in the tools we do that by a call to action and landing page forms and context. So let's look at them one by one what are the meaning of that? So, first step is entice your visitor to claim an offer with a call to action. So, what is the meaning of call to action? So, we have to tell our customers Hey, we are giving you some offer of free tool or access or trial or anything else which can let them lead them to click to some to something so like a call to action.

So, you can say download by now. Subscribe now, visit now learn more, these are all call to action which are targeted and differ different different purposes to different different people. So that you You can customize your call to action. Like for example, download a what what what people attend a webinar. If you don't have a CPA which are not enticing enough, you won't be able to generate. So the you need to think about the color of the call to action, the context what you are writing on it, download a webinar or attend a webinar, or do it now.

So you need to create a some kind of emergency to the customer so that they entice him to do it immediately not leave it on the end of the session. And it has to have a very nice color very nice catchy words so that people are more attracted towards it, rather than ignoring it. Also, you need to create some landing pages where the your visitor can become your leads, so they must something that the visitor can click on. Then find click by clicking bed and then We can capture the information and then your system can follow up for them. So basically when you are sending them or when they click on the CTA, they need to land on some other landing page where the promises fulfilled. So if let's say you have a banner download now.

So once they click that either the download automatically should start or they are when they are sent to another landing page where they are asked for the emails to be to be able to collect the emails and then the download is sent by email to the customers and then they are submitting their information so that your sales team or other peoples will be able to talk to them in more details about their own particular needs. By this way, they are also giving you a permission to contact them in the previous one traditional, we learned about email blasts spamming. So this will avoid all these issues because there are now GDPR rules so that you cannot comment better person uninvited. So that will help to remove all those limitations. So you can use the forms to get information you're about to learn about your customers to show that they can become a geek.

So, they have to submit some kind of information about them. So you can set it will help you to segment your customers who are visiting you, what are their needs, what are their pain points, what are their other permissions you can use to customize your marketing Yeah, for example, if you are using the social media and Facebook you can use a lead form. So when you press the this call to action button, then the lead scoring is coming up and then even the the your customer the Visitor Information or information can feed up auto and then can submit to your sales team. But one thing you have to be careful is your lead for that provided from the social media page or whether you create yourself it might be very optimized and very specific, you shouldn't make your custom or visitor be boring have to put all the information in then all you are taking a lot of privacy from them, then they will be gone.

So you have to careful, make it easy for them to be able to learn more than a few seconds because customer on the internet does not have that much of time. It should not take more than maybe three four seconds to be able to provide information and then submit that to your sales people's house all your contracts in one page. So keep a track of all the leaves which you are making a centralized database you can use there are free software's available so that you can communicate with them. Whatever interaction you're having with them, like display social media, all of them need to be at once central place so that you know what you're talking to your customers. But therefore, that you can use free software's which are available in the in the market. You can use HubSpot, you can use their other CRM, which are free of cost, you can search and then you can we will post some links in our resources so that you can go through them and you will be able to use those CRMs for your purposes.

So, if you want to convert your visitors into your leads, you must use some CTAs call to actions, buttons and campaigns to now just a small what to do using them. Yep, sure. So, take about five minutes break and let's write down what are the