So, someone from your marketing department has to do with this research process, but some time also you can get you can bind over this database for your targeted buyers journey for active research is the process that someone goes through the lady to the purchase that is called active search. Consider your content strategy, because your content strategy you need to target all the three different phases, awareness, consideration and decision. So content needs to be changed for every decision. You cannot sell directly or make an offer at stage and you cannot continue to provide information at the buyer at the decision stage. So there are different different contracts are has to go at different times. So you need to know where your local audience is also conveniently finding and engaging the community ideas.

So inbound marketing means we are creating the content in literally relevant in the relevant context. So what kinds of content you are creating? And why are you creating content for this, why you really need to know who are your contacts and who are your target customer and their buying journey. They are a position making process, that's all you really need to know then only you can be able to create the relevant content. So how to start you start to gain their trust by creating the content that best aligns them as people. So you have to remember to treat your customers as equal.

We will learn that more in our future videos, how to read that and what are the meaning of it basically means personalization. We need to create as equals not as general buyer. So it has to be personalized messages can target it to their own particular needs. So, lastly, you also must have smart coach SMART goals mean, specific, and your goals has to be measurable, attainable, must be relevant and must be timely. So when you create the content and campaign shouldn't be very broad. It shouldn't be right.

Whatever content you want to write in whatever visual or photo you want to post that must have specific school. You want to promote your business or you want to shake, you want to get engagement. For example, your goal can be to attract 1000 visitors in two months to my website services. specific goal measurable because you can click you can generate a website is attainable or not at this point of time, let's let's not forget it, but it can be relevancy means is it relevant to your business or not. So maybe getting on the website visitor may not be relevant or maybe relevant. Timely means it has to provide some kind of time so that my timeframe with me cannot be open ended cold.

So this is the example of where you can have different types of posts, maybe visitors, maybe shares, maybe subscriptions maybe when you have a list of able to get a lease, you may want people to subscribe to your blog posts to maybe follow your weekly page. There can be different different goals for different different purposes. So because inbound marketing is approach to marketing, that is today's consumer with today's consumer, found by qualified leads online with a content website page Long articles, social messages optimized for search and social media, understand what context the use there, this this content so that you can understand the content that customers are put towards your sales funnel. So we're going to be looking at in more details about these pages of articles and at what stage generate what kind of content. So if you don't know where to go, how will you go there?

How do you know how to get there, right? So that's the idea of setting goals. And then also setting that goal is something to do with alignment as well. So it's between your marketing team and sales team. So you cannot create a content and create the campaigns as you want. And you must have more specific schools, then you can align with your sales teams and setting up the goals.

You may also want to Start from the place where where you know what you want to achieve and means you need to know where you are now, your situation analysis and where what do you want to achieve in the short term or long term or medium term. Set up your goals to show how your marketing efforts help the company to grow numbers hit the profitability visible. So nowadays when we create the content, we write the content or we create the content and campaigns, we get frustrated and we lost focus. So we need to focus back on what our original goals what we actually want to create. The campaign is for what kinds of objectives really all the different types of goals that we have organizational goals, inbound marketing goals and social media groups have to align together. Now let us talk about what are your company's decision company business goals?

What are your marketing goals and your current campaign? So you can write down to see are they feedback so you can provide your feedback by a via via comments and have a look at it.