So, marketing is another way of creating the content sometimes if you create a content by yourself, it may not be very useful or may not be trusted. So, there are influencers who are considered as authority in their own fields, maybe they are writing about food, they are writing about travel, they are writing about mobile phones, they are writing about the contents, there are all the answers. If they are able to talk if you are if you can get talk to them and get the friend out or create a content for yourself, it can be very, very useful. 76 people over people trust share by average person than more than prime So, you have to make your customers your own influencers because if you share by yourself, it will be considered as promotion or marketing rather than if it's shared by average people or normal consumers, or by the influencers an example of one one brand Red Bull which are doing which was using the hashtag because nowadays This is a new trend in LinkedIn, Facebook, everywhere Instagram you can do you need to use hashtags so that you the consumers are getting relevant content for their own use nowadays follow hashtags so that they can get real, really interesting content which are relevant for them.

We also call the hashtag campaign. So when you put the hash and follow with a relieving campaign, so when you use a GUI into the social medias channels and such for their relieving tasks and activities, and you can such very easily able to see some examples of hashtags which have been used By HubSpot. So there are some content creation tools, how you may thinking how to create these pictures, beautiful pictures or other things there are the content can be created by Canva the funky sensor there are a lot of content creation tools that you can actually use in your marketing efforts. Of course, create when you're creating the content. Writing is not also easy and also choosing the right visual right pitcher also not easy. So here's some of the website that you can go in and you can get some of the interesting and good features interesting visual that you can get from so he is sure but these websites share video or share pictures which are free from any kind of copyrights.

So you may there but make sure that if you're using some pictures For your for your websites or other don't use the picture which are copyrighted by others for your business, you can go to these websites resources, where you can get beautiful pictures which are free from copyright or use any type of personal but make sure you check the copyright information on these features. So no matter what you do you do video content or you do the visual or you do pu or surveys whatever contain you have to look back into your business goals and your marketing goals. Again, what are you going to do and you have to think about your goals and your buyer personas as well who is going to consume your content actually, even for creative writing content, you can actually use automated tools nowadays, which are linked to Google Docs or other words.

And also make sure you look at what your competitors are doing in social media. You're on their website, what type of content they are creating, if they are, they are creating more pictures or videos and you are creating them so and what kind of channels they are using. So you may not want to compete or follow up with them as they are. But you may want to create something different and deliver to your own my personality your buyer persona, your competitors, buyer persona can be different so you don't follow them. 100% and you you always you do the A B testing as well. So you do the campaign a and using the camping B and you have to check it out which campaign is the best and most engagement and best outlined for you.

So you have to be mindful that it doesn't mean we're the content a certain thing and then you can slightly change the content or the content to target the same number of pupils not a different amount equals so that you can see which one of them is some Working for other people like the pictures, they all and they are like more of a video So, you can create the type of content for the same thing and see which one works for you, because the content is at a different type of time. So, the content and the people's will kind of consumed a kind of content they consume is different. So, you always has to continue to try it out you cannot rely on one there is no hundred percent sure short method on what content works. Be creative, in your content in your social content you can become you can use videos you can use j you can use any have to stick to one method only.

But no matter what you do, you have to time that with your brand personality as well and brand guidelines as well Do not forget that is very important. And then your context for inbound marketing context is very important. So your content must be something relatable level two. So, to understand the context, you need to ask yourself these two questions, what is the purpose of my content? Who I am writing to is your buyer persona, how would they be? How does they want to be understand what do they want to understand and therefore what kind of to try to use.

So, it depends on the buyer persona, what kind of thing they want to read your content need to be relevant for that particular context. So just not create content which you like, as the buyer as the seller, you need to create right content which your buyers only 20% of social media content, promote your brand, the other 80 purchase should be dedicated towards audience interest that's not 80% you're you're trending, you're, you're marketing yourself, and pretty much focusing on the customer. So 20% is you 80% is the content which You're creating towards your own marketing of all your buyers and very very so very simple one you must also have a set routine and then you must create your content calendar as well. So like I know that you post whenever you want to post in life whenever he wants to post you must have a specific time and you must plan in advance so that it not the last minute you plug in the visuals and write whatever you want.

So everything must have planned in time but we your goals, then your you can get a successful campaign on your social media page. It's not only about that being rigid, you can always post immediate contents if you like or you want to take advantage of something real in real time. But overall you need to help plan so that you can target to your all the important dates, anniversaries, festivals or other public holidays because those are the time where people are trying to make some interest but they don't buy last night they plan earlier most of the time, so you have your time your content needs to be timed as well so that you can create their bet you can create their attention while in the buyers journey. So you might remember if you remember previous videos, we learned about the information stage and the decision stage and configuration stage.

So you need to tie in your content so that you can reach them in their relevant time spent not after not before. So why we need to have a social media strategy