So now let us think about five examples of outbound and inbound marketing. You can pause the video and think of it write down on a piece of paper and then see the answer after a few few seconds just pause the video. So here is the answer. So outbound marketing consists of traditional advertising cold calling, buying attention directly for me radio, TV, advertisement sales, flyers or telemarketing or doing worse come to worse spamming. So where you are sending bulk emails to the inbox, or queueing and calling their phone limitless, these roles are called outbound marketing, where we are sending our message out to the customer inbound marketing consists of so let's see what are the inbound marketing approaches. So if you cluding the social media marketing, and then why papers we put the blocks for cause we create videos and we create ebooks, e newsletters, and SEO, those are the things we create.

And we post for our target audience and our customer. So basically, you are trying to create a social media channel where you're on some content which entertain the customers some custom content, which gives information. So the customer has to get some kind of value, which we call online value proposition, what value you are giving your customers so it can be in terms of white paper, where you're just explaining about some technologies and products and so rather than directly selling your product, you're just giving them a benefit of understanding what they can achieve with your products or services in general. And then you Let them make a decision. You may write logs to compare the products and features or you may write logs to adjust, educate your customers to get a following, so that you can upsell your products and services later on. You can do podcast, which is now a very famous method on on the on the marketing.

You do a lot of podcasts you create a lot of free content on the people so that people can hear your information. You do videos or Facebook videos or why do videos there are tons of videos available there to educate your customer to entertain your customers and to inform your customers. ebooks are another way to get the magnets like a lead magnet where you're trying to attract a lot of customers. So the benefit of all these are they're the people who are going to read all these methods. They are actually your prospects because they are interested in those products and services. That is why they will start spending time on understanding the Browse or reading the blogs watching the videos the boat so you can now segment those customers separately and try to the marketing