Okay, so let's look into the blocking because blocking is now in the very beginning very popular and is actually important for the businesses and companies. So let's look into it. Why do we need to do the blocking? Why do we need to stop the block? Because it's the most effective way and this is how Why is it still the most effective way because it really works as per the surveys. Average company that generates the blocks get 55% more visitors more website visitors if you host the blog on your site, you are likely to get 55% more visitors than the peoples or websites who don't.

You get 97% more inbound links because people if you're but if your blog is useful for them, they will share and they will mention your blog on their particular websites because As you might know, or you may not know that Google Search Engine Optimization works on backlinks. So more content is linked to your blog, the more people are sharing your your website, your website will be among the top search engines and you're going to get 434% more indexed wages because the Google search engines they work in a way that are creating giving priority to those who are creating a useful clocks. So let's look into some of the interesting figures comparing those company who has a blog and those company who doesn't have a block. So those who company who has a block generate hundred 26% more leads than those who doesn't. So it's interesting. Laurie also generates higher ROI.

So our means the click rates How many percent how much you spend on creating a blog and how much returns you are getting. So you can see in this blogging frequency if you do multiple times a day, then the merchant, whether these are the percent of marketers who demonstrated inbound ROI and the percent of marketing don't put a demonstrate inbound ROI. So there you can see the percentage in the blue that this orange bar are everywhere higher. But the highest is when you do have logging on at least minimum two to three times a month, when you are having a less frequency of logging, for example, monthly. The difference in other way is not that much. But if you do multiple times a day or maybe daily, that's the highest, where you are going to get a blogging, ROI.

So blogging is very important. But it's not easy to create day of useful content on a very daily basis. So you need to really put down your efforts. Do it at least minimum one to three times a week if not, if not monthly, if not daily, at least. Okay? Another interesting figures is when we when we look at here.

So, in terms of travels, when we see 81% of the customer in Traverse, they trust blocks, they love to read those block the information from the block. So if for example, people want to travel from one place, and then instead of the go and read the very simple advertisement, about the photos or about the destination, they go and read the information experiences on the block, and they trying to make a decision whether they should visit to their place or not, they should book their hotel or not. So the person they shop, the trust and information very interesting, but it's not about you cannot create your own laws by yourself. Sometimes we may have to get the travel experts are already having the established travel blogging websites so that you can actually get the people to read or trust those blogging, because not everybody will trust your own blogs.

Now, logging is not the only tool that effectively attracts the customers, you know, there are websites. So let's look at what else is there. So 95% of the marketer says that SEO is an important aspect of inbound SEO means search engine optimization. So why is it important? You have a website, flashy website, new brand new website with a lot of tons of pictures and you have spent thousands of dollars on creating your website. But what is the benefit if the customers don't even worry about it?

So the because most of the 95% of the search today is done on Google. So you need to be able to To make your website visible. So what does it mean? It means called website optimization is the first and most essential stage in the inbound in the in the inbound marketing and also in the website marketing. So you need to be able to there are SEO techniques which we will discuss more about in our another course. It's not a part of this particular course to discuss strategies of SEO, but we will just learn mostly so most of the tourists would begin their search by searching the area in the planning phase to keep your focus on SEO both off page and on page on page needs technical SEO, where your page is readable by Google.

And off page SEO means that laws or other aspects of search engine optimization where you are creating the backlinks, you are creating the trust of your website domain authority of your website, so that Google recognized this as a place of work. Writing the menu, see the Google's idea of the website or search engine. Their motto is to provide valuable information to their customers to the search. So if your website is not giving enough good information about about the searches or the keyword that you're using, for example, the hotel in Bangkok is trying to do their website optimization. So how you are doing as a customer, how you are going to search the Buddha in Bangkok, even a type master going in Bangkok, basketball in Thailand, or wherever you stay in Bangkok of these are different types of searches which you will normally try to do on the website.

So your website needs to have content which are catering to these targeting these targeted keywords or relating to these searches so that Google think that you're providing some valuable information to your customers. So you will they will put you on the top so people are going to visit your website rather than your competitors website. Creating an SEO friendly Vance SEO friendly website that is running under your requirements is a unique application content so that you there is not it doesn't mean you have only access to the other mechanic is parallel to it. But you need to run it as together so that you get to maximize exposure. Okay, let's see the example. There's some other interesting website combined everything.

So you must have SEO strategies as well. And also you have to write some of the interesting information and customer experiences sharing their experiences and review on your website page. For example, this website is talking about hotel technology tends to view the customer satisfaction so is they are writing about how the technology is helping the customers to increase the data set. inspection. So, this is a plot which might be leading to another website or their own website. So that they can maximize the they are they can maximize the website visitors.

So because the people's will think okay now they have because they are interested in technologies and the hotel is providing that technology. So they are going to most likely stay in that particular so the hotel can Mexico router can establish themselves separate from their competitors rather than just focusing on selling books. But keep your website fresh and with the easy to update site pages because search engines and also the users likely to use or are most likely to like frequently updated website so that you can use it to get updated content rather than getting outdated content to post every time every maybe every not every day. Update your site, but you should be able to to update your website on a timely basis, so that you can then operate tools to do that there is a free software's HubSpot now there are other methods, you can do it by yourself.

So the methodology doesn't depend the upload core core idea is to make it fresh. So we already talked about the website and we also already talked about the blocked. So another thing is we cannot forget is very important to be being active on the social media side as well. So we really need to share our content in a way where information on social media work and we have to engage always we need to always engage with our target audience. Yeah. And then put a human face on your breath.

That means you have to read friendly, user friendly, and then something believing in attractive information, stories. Interesting story. So we always have to update. Users like to share. This heavier, shareable content is not necessarily have to be a viral content, because viral content may not be shareable but it's fine. But you need to be able to provide some value to your customers who they can share.

Nowadays, you will see a lot of videos where they are promoting the value human venues, so by creating their own bands as well at the same time. So let's level up