In this course, we will be discussing the fundamentals of marketing, especially digital marketing. Digital marketing can be paid and organic, and there are two ways of spreading the message.

One way is to send your message out by ads and attract customers. Another way is to get customers to come to you by letting them find you. The second channel is the most challenging and expensive in terms of efforts and time it takes. However, returns from efforts are rewarding, as well.

What will you learn in this course?

This course will give you the basic knowledge to grow your customers and let them find you.