Hi, everyone, this is the last section of our report. By now, you should have a report that indicates the goals, the methods that you use during the campaign that outlines the budget and the timeline and your target audience. You should have some great tables with data, maybe some graphs, and of course, important sentences that contextualize what's actually in the report. Hi, everyone, we're almost done. By now, you should have a report that outlines your goals, your campaign in general, some of the data points that were most important. And now that we just contextualize them a better understanding of what those numbers actually mean.

The final section in your report should include future recommendations for your campaign. So you wanted to create Essentially a summary of the data that you just presented. What were the numbers that met expectations? What were the ones that didn't exceed them? Then you can consider your goal, did you actually meet it? If you have a hard number, like meeting a 3%, click through rate, it's pretty easy to say if you did or didn't.

But if you have those softer goals, you may have to define what you could have done better. Or if you were satisfied with the outcome of this campaign. Think about the numbers that were surprising to you as you were going through the data points. And this can be either because they did they exceeded expectations or didn't meet them at all. Think about what happened? Well, either it can be based on data, or just based on execution.

Did you have really exciting creative that you want to mimic and future campaigns? Or did you actually get everything out on time? Of course, you also want to think about how the campaign can be improved. Even if you Don't see yourself doing a campaign exactly like this ever again. There's always something to learn for future campaigns. Ultimately, you want to summarize those lessons.

You can put this in a separate section if that suits your report better or included in your final recommendations and summary section.