Welcome back. Now that we actually know where to find the numbers, let's get started on building the report. The first two parts outline the goals and the campaign methods that you used. First, we'll start with the goals, it's really important to lay these out right at the top of the report. And then outline can either be written in full sentences or bullet points, whatever works best for you. But of course, keep it simple, especially considering who will be reading your report, you want to make it straightforward.
Don't take too much time or take up too much space outlining what your goals were. In this section, you should also explain how you're going to measure them, either saying you're going to measure the cost per click value the click through rate value, or both. Here are some examples that you can use to get started on your goals. Here's one this campaign aims to increase website traffic to the About Us page by 3% in one month, a second Goal includes an overall increase in orders, and a decrease bounce rate. Success will be measured primarily by number of visits to the About Us page, ad reach impressions, engagement rate, number of orders and bounce rate will also be measured. You can see here that this goal is very well described.
And it also includes what will be measured and what will be shown in the report. But it doesn't need to be that complicated. This says the primary goal of this campaign was to promote the grand opening event and increase attendance. Overall reach to our target audience of 18 to 20 year olds in the area and online rsvps will be measured to establish a baseline for future campaigns. Again, we're seeing that the goals are laid out and what's going to be measured. But here's one sentence that does the job too.
We were looking to reach at least 100,000 users and receive at least 1% CTR or click through rate pretty straight. forward. So again, whatever works for you works for your report. The next section of your report should be the campaign methods, meaning how did you actually pull the campaign together? You should take some time to explain the concept, the actual creative part of it of the campaign. No need to talk about your brainstorming process, but give a little background as to what the campaign is all about.
Ultimately, it should reflect what the goals were that you already outlined. People really like visuals and of course with your advertisements, you should be able to screenshot them fairly easily, either as they're running or before you run them. So include them in your report if they're available. You should also outline your target audience if you have a specific intention. You should explain that to talk about the timeline. How long did this ad run?
Did it run for an entire month? Did it run for a week? Did something cut short or extended? You should include that information in this section. The budget is very important, especially if you're going to send this report to any influential stakeholders, because then this will be able to influence future budgets for campaigns that are similar to this