Hi everyone, just like Facebook, we do have the opportunity to look at some really interesting numbers based on our ad spend on Twitter. To get to this page, head over your Twitter account and go up to your profile icon in the upper right hand corner, then select advertisements. It'll bring you to this screen, you'll see all of your past advertisements, as well as some summary information at the bottom here. While this information is helpful, it's not necessarily what I'm looking for to meet my goals. So just like Facebook, I do have the opportunity to select some pre arranged reports. Or I can make my own with this customized metrics section.

You'll see here there's a lot of options based on spend the specific settings that we had any sort of engagement, video views, any sort of pre roll video as we were doing, and if we're tracking conversions on our website, that can be included as well. You can use the search bar to find any specific metric you're looking for such as the budget. Or you can scroll through, we can select what is included and not included. And we can also rearrange our report on the side here. If you want to save this as a report, you can if this is something that you use all the time or a common goal that you have for your brand, or you can just use it one time. You'll see here that everything is updated.

And now we have a little more information. I always recommend exporting your report. If you do you have the opportunity to open it up in Excel and then manipulate the data from there.