Lesson 1: Learning What Drives Them

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Welcome to How You Uncover Your Customer's Motivators

Module 1:

Learning what drives them you will discover deeper drivers and motivating factors in your client or customer. People are primarily driven by one of these three motivators. And, people tend to move in one of two distinct directions. Here, you'll see why they are drivers and how to work with these so you can align more with your lead or customer, be more influential and position yourself as the go-to person or provider that makes a difference to your customer.

We'll cover the following topics in this section:

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