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URL:https://www.learndesk.us/class/6613772330336256/lesson/9eea011f10b76fbe191ca8f089636b32?ref=outlook-calendar
SUMMARY:10.4 Marketing - Strategy
DTSTART;TZID=America/Los_Angeles:20260407T190000
DTEND;TZID=America/Los_Angeles:20260407T200000
LOCATION:https://www.learndesk.us/class/6613772330336256/lesson/9eea011f10b76fbe191ca8f089636b32?ref=outlook-calendar
DESCRIPTION: Marketing is a skill by itself. One would need constant determination and dedication in order to get attention from the desired target market. Besides the 7Ps that were introduced in 8.3, below gives the idea of what to be incorporated the marketing mix strategies in the cleaning business.
Learn your audience
Start by researching who your cleaning business is looking to reach. Your potential audience may be in a specific area or certain types of business owners. Looking into who your competition is communicating to may also help you establish your audience. In marketing, learning your audience is referred to as identifying a target market. Understanding the demographics of your target market (age, gender, location) will help you craft a message that is more personal and relatable.
Create a brand
Developing a logo and color scheme to be used in all communication with the public and potential clients will set you apart from your competition and make you more memorable.
While creating...

https://www.learndesk.us/class/6613772330336256/lesson/9eea011f10b76fbe191ca8f089636b32?ref=outlook-calendar
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