Okay, finishing up with the tips that I was talking about for your email number one, don't get mistaken for spam. What I mean by that is don't do all caps don't do exclamation points don't do a lot of crazy letters or characters or emotion cons, get to the point of what you're talking about, at most, where you're going to be doing is capitalizing the first letter of each word. And even still, that may seem like a little bit marketing, because what most people do is type the first letter, like a sentence, they capitalize that first letter, and then the rest of it is all lowercase characters. That's what most people use for their emails. I don't know too much else outside of that, because at the end of the day, I've always capitalized the first word of every of every word, or I've gone through and I've just written it like a normal email.

And if you write it almost any other way, it's naturally just going to set off these sensors inside people's heads because they've seen 10s of hundreds of thousands of emails, and they instantly go That's not something that often comes inside my inbox. I don't think I should read that. And they'll naturally blind over it. And you may not ever get read. And that's so crazy, because in today's world, it really should be easy to get all of the information we need to people right away. But some people's inboxes aren't filled to the brim with 10s of hundreds of thousands, literally, of emails.

I was just interviewing entrepreneur the other day, I don't know how he stayed so successful when he had 65,000 emails inside of his Gmail inbox. And that was his main account that he used every day. Just absolutely bloody unbelievable. Number two, your subject line must match the message. Again, not only forget not getting mistaken for spam, because again, when someone has that many emails you need to stick out, but also match the message as well inside or else people are going to go What was this about, you know, this must have been a wrong sender. You know, they must have gotten something off.

You need to match exactly what you're saying in decide your message. Number three provide a warning when sending large attachments just let them know hey, I've attached a large file here you can download it by clicking on this link number four don't attach more than two attachments The reason why is you just don't want people getting stuck on did I download this download that if anything just combine it all together and what's known as a zip or a rar file, which is just a folder that's been compressed so that it can all be downloaded in one file. And then provide a logical name which may be you know, project XYZ components or you know, images or graphics that you need or download these graphics. I always put commands inside of it like download these graphics for blank number five center copy others only on a need to know basis kind of like the carbon copy only make sure that people you need to know about what's been said before are getting that message and be aware of the reply all the reply all like I said, if you don't send it or if you send it in the carbon copy that reply all can be very good.

Deadly, if you send it in a blind carbon copy, it's not nearly as bad people can send those and it's only going to hit you, it's not going to hit everybody else. But in the case of carbon copies that reply off can be deadly. Number seven, keep it short Get to the point. That's the whole point of the Flesch reading score that we even talked about, or that we'll be talking about in just a little bit, which is keeping it short. Having the sentences only be maybe one two or three sentences at a time, you have just so many words, usually 20 or less per sentence. And that makes everything that you type inside that that email very readable.

And then when you are done with those two, three sentences, hit enter, hit enter, again, start typing, and now you have that spacing in between so people can get Okay, there's that chunk of information. Okay, there's that chunk of information. Okay, there's that chunk of information, got it, then they can reply back, or if they need to review that email multiple times because, you know, they need to do something, follow your instructions, x, y, z, whatever it is. Then it'll help them perform that task much better because most people look at emails multiple times in a row. Number eight, evaluate the importance of your email doesn't even really need to be sent. If not, I usually tend not to send it.

The reason being is it's just going to take up your time, you're going to interact with a customer who's then going to re interact back with you. And again, you start creating this habitual cycle of keeping busy with nothing, or non business things that don't make you money. Really. Number nine always include a signature, a signature is very easy. It just is something that says, hey, I am Zach Miller, I am the owner, I am support. I am this you know, here's maybe some of my social icons or maybe here's my email or reply back to me.

Whatever it is, always include your signature so that way you can have a default that when you send off, it kind of signs off with thanks look forward to hearing back from you or that's not what I usually suggest unless you're actually support staff. Other than I usually say you know, best of wishes, comma Zach Miller. So having that signature, make sure that you don't have to sign off every time and it does it for you. Number 10. Pick up the phone, pick up the phone when it's necessary. Because there's so much that can be avoided.

If you're going back and forth. And you're having trouble understanding what's being said inside of an email. You're not getting all of the details. It's taking too much time to go back and forth. You know, it's been four days and this was something supposed to happen last week. Get on the phone, pick up a phone, just deal with it.

You're going to get more done in five minutes of phone time with one customer than 30 minutes of email time back and forth. So pick up that phone, it's going to save you a lot of hassle and a lot of heartache over the long run when you have those customers that just aren't getting it