Now, of course, when you spoke before about the tension between buyers and sellers, you may wonder who has the power and as a seller no more we think the buyer has the power he has the power to say yes or no, he knows the prices of the other competitors that we don't. Of course, they have some power. Yes, they do have some power. But also do you do you think that they are not afraid that you have power? Do you think that they wondering, what do you know, for what they don't know that you know? So it's a very, it's a very you thinking that they think and vice versa.

So, both have power? Both have power. The key here is who gives power what is power? What gives power to each other? Hear You have a couple of things. Think about that.

Because very often, I've seen a couple of colleagues thinking that they don't have any power that purchasers or buyers have all the power. And that's a very, very wrong mindset, very wrong mindset to be. You shouldn't be blunt about that anything, they have power that you have power. You do have powers. So, really, it's important. And this is how you can create even more power.

Because you can create power, because power is about information and knowledge. You have knowledge. You have information. Do you have it all? Probably not. Does he have it all?

He showed us. Be sure it doesn't. So If you want to gain more power to create power for yourself, gather as much information and as much knowledge as possible. If you go to a meeting, if you go to a negotiation with your customer be reformed prior about that you sold this year last year about any incident that happened about any claim, how was it solved, etc, etc. If there is any ongoing issue being formed with and during the deposition, bring it, bring it because when you bring any, let's say kind of a negative event from let's say, from the buyer perspective, that you are at fault, but you bring it yourself, you show courage by one hand, and you take away his chance to use it as an argument later on during discussions to have to have a better condition. When you bring it yourself, okay, there was this situation I know that wasn't, wasn't handled properly at the time.

But we managed by doing this better than that. And we can assure that it won't happen in the future because we have these measures in place. Finish, finish. You have the power, because you brought it on. He didn't give him the chance to bring it himself to put blame on you. And you brought solution, you bought explanations.

That's it. So this is just an example. How can you create more power for yourself? It's by tackling by taking out any weakness that there might be or that might be used to put your offer or negotiation power downwards. That's how you create power. I hope it makes Since from it's one of the areas that I like the most, it's it's not always pleasant Of course and very often there are issues from logistics or from production etc etc and you have to show your face and to explain it, but when you do it on a responsible way when everything is handled in a very professional way, they will not use it to their advantage in the negotiations of the thing.

Okay so here's a wrap up about about this topic. Know your portfolio segregate your customers know where they are know where you will spend time and this is very, very important. Then know what, where are you? What are you or what level of supply are you and what you're aiming for and what is the plan. And then remember the negotiation negotiation steps. Then remember the negotiation steps, very important to have these structured, very important to be aware of them very important to follow up them.

Ideally in that sequence. Don't jump around. Whenever you reach a deal. Don't ever go back. bargaining again. Okay, whenever you are bargaining, don't ever go back again to this question, hey, but I wanted this so that at the time for this question was over, when you are bargaining go above and above the offer that you did, and it's just about closing that deal.

Nothing else. don't overlap things. Okay. And then important to know about power, that knowledge and information is power, and that you can create our NDA to have as much power as your buyer. That's the key message for this chapter. Thank you see when the next one