Hello, everyone, welcome to this lecture we will talk about hashtags. So how to use hashtags to get more exposure to your account to your post to your feet. So, hashtags is the way people search on Instagram. As I told you before, they don't search by keywords. So let me show you I go to search, I put in a keyword, let's say marketing. And it I go to the tags and this is what shows up marketing marketing tips, marketing tools, marketing digital and it will show you how many posts have this tag.

So basically, that is the reach of this hashtag. So 9 million people use it that is the potential reach of that hashtag. So let me click it and it will show the top posts in marketing, so you will have post nine top posts. And as you can see, these are to get into the top posts for this hashtag. You need a lot of likes and a lot of engagement. This one the first one has like over 2000 likes and 21 comments.

This one has 4000 likes 29 comments. This has like over 1000 likes seven comments, but they get into the top post. Now the main reason to use hashtags is to get in the top pose because these nine will show up for a day or two days. And if people search for marketing, this will they this is what they will see. And if your post is really good, high quality content is good. They are going to click it and if they click they will see The name of your account, maybe they will go and visit your account.

So this account has like a lot of two over 250 k followers. The main reason to use this is to get into the top one. Now how to use the hashtag. So let me go back to my account. And I want to show you, this is my latest post, we all make mistakes. So what I do is I use all the 30 hashtags that Instagram allows.

And I don't post it in the caption. As you can see, in the caption, I posted only spoiler, you're going to make even more mistakes, no other way around and blah, blah, blah. And I post the hashtags in the comments in the first comment. Why? Because Instagram still recognizes that on that post. These hashtags were used, so they will get the exposure and if somebody clicks on your Post, they will only see the first comment, which is the caption.

And it doesn't look spammy. So that's the only reason to put the hashtags in the first comment, and not in the caption. Moving on, so if somebody comments on your picture, and they put in a hashtag, you can check that hashtag. And that hashtag will so hustling on let me show you. It's 59 post baby. This is this accounts.

Hashtag Yep, hustling on. This one is not hustling on. Nope. Stunning on. So this is their own hashtag. And this is fairly new account.

Probably they just started recently. Yeah. Only 20 posts and they are using their own hashtag which is hustling on And they probably use others to know they don't use others. And this is why they don't get a lot of exposure. Now, if I go back to my here and I will, I would click on this hashtag laptop life, you can see that this recent post of mine got into the top post. This means that everybody who somehow stumbles upon laptop life hashtag they will see my post, they they would click it, there is the caption.

They know this, they will see the profile, maybe they go to the profile and visited. So this is how it gets you exposure. Now, if you're starting out, I would suggest to look for hashtags with the reach between I don't know maybe 710 thousand Till maybe 60 80,000. So between 10,080 thousand, that would I start with because those are pretty big reach, but they are not like in the millions or in the hundreds of thousands. And you have a great chance as a new account to get into the top post. If you get into the top post, you will get more exposure.

Now I would research hashtags. So simply, what are the similar one you can see related solopreneur I would click that a solopreneur has 270 to 270,000 reach. That's how many people use it in the top posts. You can see here nine posts, they are all pictures. So I would suggest to use older 30 hashtags and post them in the first comment. Now I would search for Small hashtags, I put the reach between 10,000 80,000 and I would put other hashtags that have a bigger reach.

So let me show you hustle heart on using it has a reach of over a million. So I would put this hashtag to because as you can see my posts are not in the top ones to get into the top ones with a hashtag like this with hustle heart because it has over a million uses. So this is how hashtags work. People search by hash tag they put in a keyword hash tags would appear so let me show you how to put in dog. I mean go here to the top. And if I put here dog, as you can see the first two that appear or hashtag dogs and dog, then it will appear the account or people so usually people click on dogs.

They will see the top posts, they click on it. They see how It works. Then they check out the account 1.5 million or they search for related here on the top you have the related hashtags use by 5 million people. And here are the top post. So this is how it works. So what I suggest use all all the 30 hashtags that Instagram allows, post them in the first comment, research hashtags relevant to your industry relevant to your customer relevant to your service to your product, make a list.

Then when you post, you just simply post the the hashtags in the first comment. So let me show you how I do it. I use an app called Trello. And in Trello, I have here tags. So I have hustle tags, where I have the 30 tags I use if I post something motivational or a quote or Anything related to business motivation and that stuff I use these hashtags. If I post something related like an Instagram hack I was posting lately I would use the social media hashtag so these these are the ones I research marketing one on one marketing life marketing, social marketing tips, Instagram marketing, social media tips, social media training, social media strategy and so on.

So this would I would use, these are the ones are used and this will get more exposure to your account. You will see this instantly So, if you haven't been using hashtags until now, or if you're just starting out, post, an image or a video without any hashtags, and you will get I don't know maybe 10 likes 20 likes, post the same image or video with 30 hashtags researched, relevant to your niche, you will get maybe 5060 100 likes and more engagement on that are guaranteed it will get you more exposure. Because that's how Instagram works. It works on hashtags. And this way, it's really similar to fashion. So if you, it's really similar to Twitter, in Twitter, people also search by hashtags.

And if you put in the trending hashtag, your post, the tweet will get more exposure. It works in the similar way as Twitter. So that's about it, about hashtags. So this is what I suggest, research 30 hashtags relevant to your niche industry posted in the first comment, and your account will get more exposure. So that's about it. Thank you for listening.

See you in the next one.