Hello, everyone, welcome back to Instagram marketing 101. As I told you, in this one, we're going to talk about how to advertise on Instagram. Now, there are two ways basically. So let me show you one, just you can boost your posts. Similarly, as well as on Facebook. So let me go into my account, select, maybe this picture and here right under it.

You can see on the bottom right corner promote. Also you can see the insights. So if it's performing well, you can boost it to reach more people. So you just hit promote, then you select your goal, what is your objective you want visitors to your website, or you want people to call or visit your business as an Instagram. You can put in your phone number or your address. So I'm going to Select visit website and now you can select what is your action button so you want watch more learn more book now.

Shop now, this one really depends on what you're trying to reach. You want people to contact you you want leads, you want signups you want bookings, you want somebody to watch your video, whatever you select, I'm going to go with learn more. Then you put here your link. So this is the link to to the T shirt store, actually, or you can put your website or your landing page, whatever. If you scroll down, you can select the audience. You can let Instagram select your audience or you can create your own audience.

Now I don't suggest to leave it on automatic because usually they put a very, very large order Audience which is really soft, it's not niche down, you will spend a lot of money, you may get some engagement, you will get reach, but they will not be raging fans. So you just go here, create your own, and you can name it then you select the location, then you select the interest, then the age and gender. Now this is a limited version of the Facebook targeting system. Actually, if you go into Facebook, I'm going to show that really soon, that you can target even more. You can target really niche down you can target really specifically you can narrow your audience cross references like people who like t shirts plus Liverpool. This one is really an easier version, a simple version of Facebook ads.

I don't recommend to use this online. Because you cannot select the narrow audience, you can select big audiences which will spend only money. Then you select your budget. And here you can see the estimated reach for each budget. And you can select the duration. Now after you are done you just hit Next on the top right, you can preview your promotion How does it look it looks like this.

So basically, it will be the same post and under it will appear your link and your call to action then you select the payment methods and just hit promote. So I'm not going to promote this because I don't think you can target really well here on Instagram. And if you leave it automatically it will not give you the results you want. So what I suggest is go to Facebook AdWords manager, create an audience or really narrow audience for your niche for your business for your industry. And you can target From there, you can target only Instagram users. Let me switch to Facebook advertising account and I'm going to show you how you can do that.

So in the second part, I will talk about how you can target Instagram users using Facebook ads. Okay, see you in the next one.