Hello, and welcome to this case study about LFC gadgets Instagram account, I want to share with you how I grew this account. Actually, me and my partner grew it from 1000 followers to this until this point, which is like 15,000 followers. Now, as I told you before, this is a niche that has a lot of engagement. Liverpool Football Club has a lot of fans, younger ones aged between 11 and 2025. And they are really using Instagram. That's why this account grows faster.

But it's a really active community here. And I try to involve the followers more into this account. That's why I started with this hashtag things. So if you use the with me highlighted so if you use the hashtag The gadgets you have a chance to get beat to get features here either way we are reposting most of this pictures and if you want a shout out if you want us to give you a feature if you produce good content Liverpool content and share it on your account and use this hashtag we follow this hashtag and the good pictures the good images the good content will be shared on this account to add this is really recent I we started it like maybe a week or two weeks ago and we got the pretty good pretty good pictures pretty good edits that we are sharing here from our fans, obviously from all followers, which is great.

Now I want to show you I want to go to increase 61 and show you how I started so basically I started the comp at the same time as Digital Lifestyle maybe a few weeks weeks later, actually, I got the Liverpool FC gadgets Facebook page, which had like 8000 followers, but it was inactive. I use that only for advertising purposes. So if I want to advertise something, I use that account to advertise it. I wanted to build an Instagram account and I started Navy the same time last year. So as you can see, the first post is on 20 of April 2016, so almost a year ago. And I think that's where I started, but I deleted a lot of media.

So the story is kind of a same. I really started really pumped up and motivated, really pumped to start this. So I started in April, May, June, July. And I think in July I hit 1000 followers on this account, so pretty fast and I wasn't posting a lot. I was posting like maybe one picture in three days today. I wasn't posting a lot I deleted a lot.

As you can see the blue lines are in our posts in 2016 and I stopped is the same time I stopped with digital lifestyle. Also, I was like really fed up with Instagram. I don't know why I just didn't believe in this platform and I had other things to do. So I stopped either way, August, I started to share again. And then from September, my partner got the older friend of mine who is also a Liverpool fan and said like, let's build this thing. Let's do it.

Let's build it. I had like 1000 followers, then we come up with the strategy, what to share how to share it when how many times and basically from September we started to share a lot and we started to grow really fast and in September, October, November, December in four months, we got from 1000 followers to 10,000 followers. In November, I don't know maybe we had like, seven 8000 followers or something like that. And I said, like, at the end of the year on December 31, I want to have 10,000 followers, I want to hit that goal. And we were not close. We were really far actually from hitting that number.

But actually, we somehow managed to do it, we shared a lot of stuff, we got engaged with the community and they were really responsive and we grew and by December 2016, at the end, we hit that number 10,000. And obviously since then, until now until April 2017, we gained 5000 more followers, almost 6000 and we are going to do Okay, once you get that 1000 followers and you see that you are not growing because you you do not grow that expand exponentially. Actually, you grow Financially, but you see, things kind of slow down, because you will get the same number of engagement, same number of likes and you you use, you lose your motivation. And there are also ups and downs. Maybe people are not that active or they don't care about you. And they found new accounts so your account don't grow that much.

But yeah, all these things I've been talking about in the course, follow on follow consistency. Share for sure. We did a lot of share for shares on this account. Shout outs shoutouts. I also bought shoutouts just to see how it grows. We did reposting obviously we used hashtags.

And that's how it grew. That's how it grew. A lot of work a lot of work put into this and obviously we've got the desired numbers and now we are growing even faster. Now we get a lot of requests. In dm LA, can you give us a shout out if you use the hashtag in your creative is good, your image is good, we will share it. That's how it is.

So it becomes really hard because your creativity obviously, you cannot come up with all the time with new things. But on this account, that's how we manage we just repost so we don't have to think of a lot about the creative stuff on the other account on the digital lifestyle. There's a lot of work put into the creative into the actual posts. And that's why it's gross slower because it's a different niche. So I want to show you the stats here on Social Blade. Basically we get about 35 followers per day, which means 1000 followers per month.

So obviously, this year we would hit 20,000 followers, even though we get lazy maybe in the summer we get lazy and we don't post that much. At the end of 2017, we should have, obviously we should have 20,000 followers on this account. We have almost 16 summaries coming. Football is not the one so the club will not play. Until now. Every weekend, there was a lot of engagement before the games, obviously.

Now there's coming up the vacation. Now this doesn't mean that people will not be on Instagram because even if they go on vacations, and sabbaticals, they are still on their phone. But there are no matches, there are no games. So we expect two to this growth to slow down a little bit. We will see I will update actually I will do that. I will update you on this case study and the other one too.

And I will update this course just just to keep you up to date. So yeah, that's about it. You So thank you for listening. Thank you for taking this course. Contact me, you can contact me via email via social. I'm here to help you grow here to help you be better on Instagram.

So thank you and see you