What's up guys? Welcome to this video I'm going to explain a little bit about theme of eurocom content starts with the theme, you have to think about one theme. And I want to show you my Digital Lifestyle account. And the theme I'm running on it. I opened up Instagram on desktop, and I want to show you how it looks like so we talked about the bio description and so on. Your feed needs to have a theme.

So this is the theme I'm running. If I scroll down, lately I've been doing so I did coats. One Instagram hack and one video is I don't produce videos. I just looked for a third party. And I really love what Gary Vee is doing. So I'm just sharing his stuff.

I take him or repost all the videos now Don't get a lot of views as you can see, like 94 views on this 172 6983 not much of again, engagement, not a lot of views. So that's why I, I just talked and I'm just doing tips, I'm doing tips for new entrepreneurs. Basically these are tips for myself because this is what I really feel like. And this is what I'm going to share what I'm doing. And I mean, these are not like expert tips, but I think these tips really helped me to get where I am now. And also the the coats, they just simply work.

Nice pictures with a nice coat. It really works on Instagram. So that's why I'm doing it. And also I just shared the mini guide here once but these posts that we click on it will disappear in like 20 hours so this comes up and after a while it disappears. So the theme will be consistent. It will look something like, like here, like before.

And this is the challenge you have to come up with a theme what you're going to show you're going to show code. We're going to share tips. You're going to share, I don't know, your journey, what are you doing what your company is doing what what everyday life looks like. It's a photo blog, we talked about this. I'm going to switch to I'm going to LFC gadgets and I want to show you that here it's totally different. So the team is Liverpool and targeting Liverpool fans to send to the shop.

This is how it looks like it's basically videos, pictures, players. theme is not that really consistent, like tips and codes, codes in this niche with Liverpool fans. I did some quotes, my famous managers by players, but it really didn't work. So I stopped doing it and I started to read Post mostly are these are repost or I find a cool video somewhere and I repost it here that what works with this audience. So you have to figure out what works with your audience. That's why you have to test all the time.

So this is what it works, nice pictures edits. These work to also like an interview, but you have to share it at the right moment. So this got a lot of likes. And lots of engagement actually two weeks ago, when the manager of Liverpool said this. But this if I share with now it won't get that much. So you have to really be on the spot.

It's all about your audience. So I know the games are in the weekend. So the engagement is higher in the weekend, so I try to share more on the weekends and to share new information new this code by Bill Shankly, famous manager of Liverpool didn't really work out 400 likes but This one, which is a current one, it was probably it was before a game before a match. And this looked awesome. So we always have to test that's what I wanted to show you figure out what is your thing what what you're going to share. And in the later videos, I'm going to show you what types of content you can share.

You can share tips, product pushes, I'm going to talk about that later. So thank you and see you in the next video.