Hello and welcome to this video we're going to talk about quality and quantity of Instagram content. So you have to be consistent on both sides to succeed on the long run. So let me get my phone and let's talk about content. Okay, I'm in the Digital Lifestyle account. And first of all I want to talk about the quality and I as I told you before, in other videos, the quality is extremely important. So whatever you upload, it should be at least 1080 by 1080.
If somebody zooms in on your post, it should be clear it should be a really nice picture on the quality you have to bring. Always the top HD photos. If you're sharing videos, one minute videos that that is allowed. The quality of the video should be high to the resolution. You have to fit it into the square the one by one format. This would be difficult In some cases, but you can figure it out, it's not that difficult.
And videos, they are doing good even if they are not high quality. As soon as everybody will posting videos, the quality videos will be the top ones. And I suggest to start posting quality videos as well. Okay, moving on to the quantity. First of all, I want to tell you if you're just starting out, start building your influence on Instagram, you should post everyday, at least three times. So for starters, post three pictures one in the morning, one middle of the day and one in the evening and see which are performing better than choose two times when they are the most active.
So maybe one in the morning and one in the evening. So if I go into the insights if you have a business account, on Instagram, you will have insights and I go to followers. As you can see, my followers are active after 6pm. So it's 6pm 9pm and 12am. So this is where I optimize and post and those times, because my followers are active in that timeframe, so you have to figure it out, do 10 content posts, and post those contents three times in a day for a week, find out which are the optimal ones, then choose two times when you are going to post. So that's pretty easy.
What I want to tell you is that I post two times on every account I manage on Digital Lifestyle on LFC gadgets. On my personal one, I don't post two times because I don't have time for it. But the other accounts I manage, I post two times and this is how I optimize it. I see when they are active. I post in different times, different posts also. If you go into insights, you will See the top posts.
And I will try to post those ones that aren't the most engaging. So if I have a question like here, do you believe in yourself, this was pretty much engaging because people responded in the comments, which is good, because people are following. They are reacting to your posts, and your account will be growing. This is there is a general rule that the more you post, the more you grow. But if you post 10 times in a day, people will get really bored with your content. And they are it's really like spamming.
So don't spam. Anybody. Just try to keep it consistent two or three times a day. And that's how you will broke up. Okay. If you don't have business account, you don't have insights, go to inc 361 dot com.
And there you will see which are the top posts. So let me show you. I'm going to go to 836 61 dot com and show you the statistics over there. Okay, this is the site I was talking about Inc 361 dot com. You can see this is the main page. I'm already registered here with my Digital Lifestyle account, you can sign up, it's really easy.
Then you go to incite, it's going to take a few seconds to load up all the statistics. So here you don't want to go this is the media. It shows all your media on Instagram then you go to View stats. And it's going to load the statistics here you can see all the general stats how much media you posted, how many followers you got, how many following comments received likes receives. You have your ratings like what is your love rate, how many percent of users are engaging, based on likes, how many respond? I mean, how many are talking about And you're commenting.
You have your post history. So I started this account in August last year, and this is how I grew. I really started posting around around September, October. As you can see, in October, I had 80 post, then I posted consistently then I stopped. And I really started posting this year again, as you can see, and this is as I started to grow, Oh, and if you want to find out if an account is real, or they have real followers, who just type the user in here, here in the search bar, and you will see if they have like significant significant growth from one day to another. It's fake.
They have bought followers, that's for sure. Okay, yearly distribution. How many commonly I posted last year and this year, time and date submission This is it shows the hours as you can see from 12am to 10pm. So basically the same thing as in Instagram insights. As you can see, it says the same thing after 5pm 6pm 9pm these are the hours that I distribute and and this is the time when I have the most engagement on my posts and you have the weekly ones here are the most use tags, tissues that I used a lot. Okay, most liked post the top five ones, as you can see if you put a question so if you ask a question, it is most likely that your posts will have better engagement.
Okay, moving on comments received. not that interesting which photos received the most comments. This is good because it will give you an insight what to share what type have creative content to do. What type of filters do you use? And actually, here is a really interesting light. It shows which filter you used, and how many likes and comments received for that picture when using that type of filter so you can get really into the details.
As you can see the Aiden Kramer and the ex pro two received a lot of comments. So this filters received a lot of comments. Honestly, I don't use filters anymore. I just create them on desktop and just post them. I don't use filters now. But I used to get into this but I think it's not that important.
So this is the site I'm talking about if you want to see how others are performing, so let me put in NFC gadgets show like this. The user You click it, and you go to the stats, and it will load the step. So you can see basically any account, if it's a personal account or a business account, I think you cannot see private account the stats from private accounts and that's it. So you can see here how many likes comments and the information here it grew this account. It's almost one years old now. And the distribution, the activity everything.
Top post here, the top post is video comments. This picture received a lot of comments Actually, this was Who is this footballer. It's a picture from his childhood and he got a really, really engaging a lot of people commented and the filter distribution. So that's about it. Thank you for listening and see you in the next video.