Can you see me? Hey, what to share on Instagram stories? That is the big question, obviously, let me put this away. So obviously Instagram Stories is a fairly new feature. And you have to be creative on Instagram stories as well. Now you're sharing content in your feed.
You have to share content in your Instagram Stories if you want to grow. It's actually there's been a study already Instagram users who only watch stories or only watch feeds. So there are very few people who scroll down on the feed and scroll. I mean, watch stories, but you don't know what your users are into. Maybe it really depends on the industry in your niche. Maybe they like more videos, they like it in the story format, or maybe they like scrolling down just liking Facebook, I guess that the older generation like maybe 3035 Plus, they don't like the story feature because it's new, you have to like click on every story to go to the next slide.
And they got used to the feed so they scroll all the time. They scroll up and down. And now this is in a different way they have to swipe left or right, or they have to click on the right side of the screen. So this is a different format, and the new new generation, a new generation, the younger generation, they like new stuff, they like to try out new stuff, and they are watching the stories. Either way, you can share the same content, same kind of content as you share on your feed, so you can share results behind the scenes. Your story of the day results feed back You can ask questions, you can tag other people in your stories just like in the photos.
And you can share basically 15 second videos. Now you can take videos with hyperlapse or Boomerang or other applications from Instagram and post them. In the stories I showed you, you can post pictures from the last 24 hours. Obviously, this content will disappear. So you have to be creative. Now what you can do as a company, you can offer a promotional code in your stories and whoever sees your story will know about the promotion code, they can use it but after 24 hours, it disappears, and so does the promotion.
So you can use that as a tactic or you can see the engagement. Like you can ask people like go see my story, or go live my picture in the feed or go coffee On my second in my last photo in the feed, so you can do call to actions in your stories. Obviously, Instagram will roll out the swipe up option. In some us accounts already, if you do a story, you can link page an are a third party page. And if somebody swipes up in your story, it will take them to that page. You can see Gary Vaynerchuk account I think I talked about this in a previous video.
So basically, if you swipe up, it will take you to his YouTube channel or, or his website or whatever. And that feature will be rolled out to all Instagram users. So I will I will update on this as soon as something changes. You have to do daily stories you have to upload daily content on your stories as well. If you want to grow obviously you can share just pictures Or you can do short videos 10 second 15 second videos, promotions call to actions behind the scenes, results, feedback, thank you to your followers, all that stuff we talked about in the content section. So thank you for listening and see you in the next one.