Hello everyone, in this video I want to talk about value proposition. So when you're trying to build something on Instagram, anywhere, anywhere you're trying to get people to know about your content, your stuff, your products, your services, your whatever, you have to think about value. Actually, you have to think about the value proposition. What are you proposing? What do you put up front in order to people start paying attention to you and your content to your Instagram? So you have to really think about this, what you can offer, what they what do you ask after you give value so, for example, on Digital Lifestyle account, I give you a free ebook on how to grow your Instagram account or how to get leads from Instagram.

So what is the value proposition? I propose a free ebook. If you give me your email address. Later on, I can follow up and maybe sell you something. The only problem is, it's not all the time, a good proposition. If your content is not good enough, people will not stick around.

It's obvious I tested it. It's all the time changing. I don't know, what is the real value of my content, only you can tell. And the only way I can get feedback is to give sent gifts, something that asked for review, ask for feedback. So most of the time I get a good review on the book, but sometimes people just I don't know they only like 15% of people download the ebook, but the main idea is, is my ebook. valuable enough for you to get You give me your email address, if it is you will give it to me I will send your ebook or the long term you can become a customer.

So that is my value proposition on there. On the LFC gadgets, it's different because I only offer content, and most of the content is it's available other places too on other Instagram accounts on the web, on the forums and everywhere. And I, I directly ask for the sale. So go to my shop and buy a T shirt. Now the conversion obviously on that one is really smaller because the value proposition is you get the information, and hey, go buy my T shirt. So it's not that good.

You know, the conversion. It's really small. And this is what I want to talk about. And I will talk about in the next video about call to actions. So it's really I have three levels, I can talk about three levels. To get a visitor to a website, or to your YouTube channel or your Facebook or whatever, that is easy to get trapped to get a lead.

So people to give you an information, a phone number A, an email address, a contact, that's harder. And to get a customer from Instagram, that's the hardest thing to do. And you cannot go like, go pitching, like, okay, you saw my Instagram feed. Now go buy my T shirt. That's really hard to do. Sometimes it works.

But obviously the conversion is lower, because the wild proposition is not enough valuable for you. That's all I'm talking about. So you really have to think about this. What is your value proposition? What do you expect them? What do you ask from your potential client.

So thank you and see you in the next one.