Rule number one of Instagram marketing the number of followers does not matter. Actually, it does matter. But like let me explain. First of all y number of followers does not matter. So the main question is here, would you rather have 100,000 followers with zero engagement where literally engagement with very few email signups very few traffic to your website? Very few comments very no direct messages nothing or you rather have 1000 followers but also Have those 1000 you interact with 200 on every post, you share, you direct message you comment you, you have a conversation back and forth.
So that's the main question. That's why the number of followers does not matter. Which brings me to the second point, why does followers really matter? It matters because your account is grown. So if you share a great value, if you share great content, and relevant to your audience, so if you are selling dog collars, and you find 3000 people who are interested in dog collars, then you're going to have success if you share relevant content, and they are going to engage with you. Is that really simple?
And if they more engaged, your account will organically grow. The number of followers will grow. So it's basically two sides of the same coin. The number of followers does not doesn't matter and it doesn't matter because you can see it The category, but the main idea is here is that it's not the KPI. It's not a key performance indicator. A KPI should be the number of engagement, the percent of engagement, how many comments you get and how many direct messages?
How many conversations Do you really have with your audience? That is all about. And this is what I want to tell you about. If you grow your account really fast, by buying followers, or buying likes or comments, or whatever, the engagement is going to drop, because those people are not interested in what you're trying to say. And what you about your content. They are basically just numbers on your account.
Which brings me to rule number two. Never, ever. Buy likes, followers comments. excetera so you're going to get a lot of DMS and a lot of comments in your, if you're new to Instagram, you're going to get a lot of these messages like grow your following by 1000 everyday or get 1000 likes, and I don't know what number ever do that. Let your account account to grow organically. Just keep on sharing good stuff relevant to your audience, and your account will grow I promise.
So these are the two rules. I really suggest you follow these two rules and never get into the gray or black area of this growth hacking thing. You can grow tech other ways which I'm going to tell you late. So that's about it. Thank you for watching this video. See you in the next one.