Yo, what's up everyone? This is fritzy. So let's talk about each other. Now, I talked about this in earlier videos. But basically, if you want to promote on Instagram you want to pay advertising. I wouldn't go to the first option so I wouldn't boost my post.
I would not use Facebook ads to target Instagram users because influencer marketing which is basically paid shoutouts you can reach your target audience really quickly if you choose the right accounts, the right influencers, to promote your Instagram your product or service whatever. So basically, there are four four types of shoutouts the first two awareness and reposting they are basically for branding, to growing growth, growth hacking And story shot and Lincoln bio, they can be conversion ads, you can use them as conversion. So let the awareness post. I really suggest if you're trying to build a brand, you just ask for a screenshot post. So you screenshot your own profile your own bio and send it to the influencer, who will repost the screenshot of your profile and ask his audience for audience, its audience to follow you. They will see the your profile your bio, if it's interesting, if it's nice, if you have a nice feed, they will follow you.
So, this is the first one I will tell the prices later on. So the second one is reposting I talked about this earlier. So basically you ask the influencer to repost one of your images or videos from your feet and credit you or mention you in the captions. So these two are for growing for awareness for branding. Now you can do a story shout, which you can use as a if you want to sell something actually you can put your website or web shop in your own link and you can ask the influencer to post a story about you. Now the story can look either way you decide on how to look you will send a video or whatever.
All you have to do is ask the influencer to tag you in the story. Because if somebody tags you, tags your account in in a story, it will be clickable. As you can see I tech Digital Lifestyle and you can see it's underlined which If I click on it, it will take me to the Digital Lifestyle account where they can see the bio and ultimately the link to to my guide. And lastly is the link in the bio. So you can ask an influencer to put your link your website, your landing page or your video link, whatever you're trying to promote in his own link description in his own link in the bio now, somehow you have to be aware that he has to drive a call to action to that link. So it could be a repost with dimension like link in the bio or it could be a story shout, mentioning that, click the link in my bio, and he will put the account will have your link in his bio in its bio.
So these are the four ways now I want to give you an example of how the prices are Now I really suggest you it's really cheap compared to Facebook ads or Instagram ads, because let me show you one, one account. And I talked with them and I asked for the rates and I checked them out. So I don't want to give the name of this account. This was a private conversation, but I just want to give you like an exam, so you don't overpay. So this is the price is from a 19 k account. So it has this account has about 19,000 followers.
I checked the engagement on increase six one. So this is really important. You have to check the engagement you have to check out if the likes if the account is fake or it's real. So the average like is about 600 likes. Average comments on each post is about 60 which says that the account is real the followers are real because I saw some accounts with like 80,000 100,000 followers and like 1000 likes three maybe 2000 likes but like three comments so you know that that account bought the followers and the likes the comments it's not that easy to buy comments. You can buy followers and likes.
Comments are hard to find you cannot by comments or if you are part of a small community and you comment on each other post either way. So I checked this account this was really legitimate account and these were the prices for 24 hours so for repost with caption tag with the caption and tag, it was $10 and the story with Lincoln bio It was $15 which is quite okay. Actually with the Lincoln bio, and the story you can get maybe, I don't know, you can get about I know that on LFC gadgets account. Stories are viewed by about 800 people. So I got 15,000 followers or really something like that with 800 people viewing the stories, so you can get about I don't want to say like 1% is eight, you can get like 5% to click in the to click the link in the bio.
So 5% of 100 of 1000 it's like you can get like 30 to 40 link clicks for $15 which is a great price and you you have to know really good Facebook ads if you want to get that kind of engagement and that kind of traffic with the reposting $10 that is a really okay price. Now, if you see this is the quite good example. Now if the account is bigger has like 30 4050 k followers, obviously, the average the engagement should be higher, the average likes and comments should be higher and the prices should be higher, but not that much. So 50 k account, you can pay like $20 for a repost, you can pay like 25 for a story and link in the bio. So the difference is not that much. And these are the accounts that you really want to exploit because the people having 1000 followers, 1 million followers, asking for 500 for a repost or asking for $600 for a story and the link.
That's just not going to because the 1 million followers are really spread out. They're really soft, your audience is probably not there. So you have to look for this small niche accounts between 15 and 100 k counts You should consider this price range. So it starts for 19 k account like this. Then from here it goes up. And I really think it's much, much better of a deal than advertising with Instagram ads or advertising with Facebook ads for Instagram users.
I think this right now in 2017, this is the right method and the right method but a really cheap method to get brand awareness and to buy advertising on Instagram. So that's about it. Thank you for listening and see you in the next one.