What is your purpose with Instagram? Okay, the big question, what is your purpose with Instagram? So if you took this course, probably your purpose is to sell something is to market something, whether it's a physical product, a digital Product, Software, a YouTube channel. So let me show you some examples. First of all you have to decide what to use Instagram For you use it as a photo blog. You use it as a video blog.

What is your purpose? Do you want to entertain your followers? Do you want to educate your followers, or you just want to share your journey with pictures. If you want to share your journey in pictures, Instagram is a great place to start a photo blog. Now I'm going to show you a few examples of how I do it. Right now I'm in in my account of digital lifestyle.

My purpose here is to educate. So I share a lot of business codes, codes related to business, entrepreneurship, and sometimes just motivational quotes too. But I also share some tips. And this is great like here you can see Tip Number 14, like geek and nerd so I shared 14 tips for people who want to sell t shirts, and I shared some niches, some really interesting niches they can get into. Because geeks, nerds, they love t shirts. And you see I have a theme so I have a coat, then I have a then I have a tip.

I have a coat, then I have a tip. And I really kept this the last few are only coats basically because I want to start to share some tips on Instagram. Because right now, my purpose was for you to download my free ebook that helps you sell t shirts. But right now I have I'm making actually I'm in the making of of this course. And I want to share some Instagram hacks so probably I'm going to compile all the Instagram hacks hacks I will post here into an ebook, which will be a free download, you will give me your email. And finally, I will give you I will give you the free Instagram hacks and if you really want to grow into get into Instagram marketing, I'm going to offer you to buy this course.

So that's my purpose is to download the digital product and to sell a digital product, my course about Instagram, right now as I told you, I have a course on T shirts how to sell t shirts online. And if you click the link in my bio, it will take you to this page. This is the ebook I made. It's really simple. Just put in your email and I will send you the ebook basically with this account. I educate people.

So it's an education. So I want to show you my other account which is about Liverpool Football Club here. You can see that it's a different team. So it's more of a entertaining so we share funny videos, funny pictures, cartoons of football players some statistics so it's more like entertaining and informational. It's not educational for sure only educates like the Liverpool supporters but we don't really share news it's more about entertainment. And the purpose with this, we share a lot of different we share videos, we shared pictures, we share everything related to Liverpool Football Club.

So it's a totally different team and different purpose. The main purpose here is for you to subscribe to the email list as well. Or sometimes we put in the link to the shop so you go to the shop and you can buy one of the Liverpool t shirts right now. We have this subscriber base. So if you leave the if you leave your email we will sends you an email with the coupon code that will give you 50% of in the Liverpool shop. So selling physical products, t shirts To be more exact.

That's the purpose of this Instagram account. Let me search for Gary Vaynerchuk. So Gary Vee, where he is here he is. So he's an entrepreneur investor. He has a media company, a sports company. And what he does on Instagram is he he educates, so he has his own codes.

And he has this videos where he educates people and talks about entrepreneurships and it's really about educating new entrepreneurs. And his purpose is really changes like right now he has a challenge. You can click there and enter the challenge. Sometimes it's a link to his Do a longer video to YouTube sometime it's a link to his website. And basically he gives educational information away content for entrepreneurs. So that's his team and purpose.

Now I want to show you PewDiePie I think that's how it's pronounced PewDiePie. So this guy's a YouTuber, he, he has, he has the most subscribers of all time. I think he has like 50 million subscribers on YouTube. So he makes videos, he makes funny videos. So what he uses Instagram for is to share some selfies. So it's more about sharing his journey and his personal life.

And what he does is he sells physical products, he sells socks. So if I click the link, it will take me to this page. As you can see, he entertains so that's what he tries to do. That's his team. He is he adds a little bit of personal self is But his pictures are still entertaining. So he does what he does on YouTube.

He has a purpose and the theme. And he doesn't break that up. I want to show you a last account. It's Amazon, the everything store. So this is what they do on Instagram. Basically, they sell digital products, they sell physical products, they sell video programs, they sell storage.

So basically everything and they use Instagram as a photo block, as you can see. So they don't try and sell the products and every post to be about one of their products. They entertain a little bit and they interact so they use it as photo blog. That's very interesting. This is what I'm asking you to have a clear purpose and the clear theme for your interview. grammar.

I also want to show you my personal one really quickly. I share self is what I read if I travel, my setup on working, and so on what I do in my free time I play squash and so on. So I don't mix the two I don't want to share personal and to mix up the Liverpool stuff with the Digital Lifestyle stuff and the personnel is just going to send some mixed messages to people. That's why I have separate accounts for this. Okay. In the next video, I'm going to ask you for a homework.

So stay tuned. See you in the next video. Thanks