Hello, and welcome to this short lesson about the display image. So I'm going to talk about the few things you should consider when you are uploading a profile picture to your Instagram. Now as you can see, I am in my Digital Lifestyle account. And obviously, if you have a company, you just put in the logo of your company, your website, your startup, whatever your product, so I choose to put in the logo of Digital Lifestyle, which is a text. Now the text was a little bit big, so I had to turn it and it came out like this and I think it's okay because it's not that really boring, just two lines. It has a little turn on it, and I just left it like that.

Now this happened because if you upload a picture on Instagram, by the way, you can upload it by clicking on the picture itself and then this option these options come up. Remove current photo import from Facebook or Twitter, you can choose from your library or you can take a photo on the spot. Okay, that being said, I uploaded the logo of my website. And it turned out really bad because lifestyle the second word is it's a little bit longer so it couldn't fit into the circle. This is what happens with your profile picture. Instagram rounds it up, so it circles it.

So you have to be careful when you're doing you have to leave a little bit of space all around your logo. And this is what I suggest you upload a square photo square photo, I mean, a one by one so the width should be equal to the height of the photo. For example, 1000 by 1000 megapixels. And I'm going to switch to LFC gadgets or content show you this logo fitted in really well. Because the logo of LFC gadgets it's it's kind of a circle. It fitted in right well into the Instagram profile picture.

Now the only problem with this is that I have text inside the logo. Actually you cannot see it, you can see it, it's somewhere above the head of the bird. You can see it says LFC gadgets. Now if you look at look on the phone, the profile picture is so small that nobody can read it. And you cannot zoom in. It's not like on Facebook, you cannot zoom in the profile picture.

So that's the second suggestion. I want to tell you do not use text only use text if it's necessary. For example, as I told you the Digital Lifestyle logo, it's text based logo. So it's a typo. So I had use text, but on this one, I just I was just lazy on the left stick gadgets, I should have created the logo one one more time without the text. Nobody can see it.

It's a little bit confusing, but I just left there. Okay? If you're trying to brand yourself or you have a personal brand, I strongly suggest to use a close up picture meaning a face, close up picture, I switched to my personal account and as you can see, I have a nice picture. I mean, I don't know if it's nice, it's a picture of what my face. This creates a little bit of confidence because people will see who you are. And one last thing I want to tell you about is the quality of the profile picture.

So I strongly suggest that your profile picture to be at least 100 by 100 pixel, but if you want the great quality, even in the small format, upload a 500 by 500 or even 1000 by 1000 pixel photo. Okay, that's about it. So let's just recap, use a square photo, leave space on the edges because Instagram will cut down the edges and you will end up with the circle picture. Use your logo, not use text only if it's necessary, and the quality of the photo should be high resolution, the resolution of your photo should be as high as possible. Okay, that being said, I want to show you two examples of Nike. So let me search for Nike.

There it is. I know that they have this logo and under the logo, they have the slogan Just do it. So they didn't upload that version of their logo. They have the just do it slogan in the description in the bio. Why? Because the picture is so small that nobody can see it.

Obviously, if you see the profile on desktop, the display image is a little bit bigger but you cannot zoom in. So it doesn't really matter. And I want to show you also McDonald's. McDonald's. Okay, here we go. So McDonald's is the same fashion.

I think their slogan is what is the slogan? I'm loving it. They usually have this m their logo, and under that it says I'm loving. Well, they didn't choose to upload that photo because, well, the display image on Instagram is so small. Okay, that's about it. Thank you for listening.

See you in the next video.