Hello everyone, in this video we're going to talk about whether selecting a personal or a business profile. Now, obviously, if you trying to market something on Instagram be the product or service or software, your brand, your personal brand your company, you should go with the business profile. It is an obvious choice because if you go with a business account, you will have some data, some analytics about your followers, such as gender activity engagement, also about your posts, how many impressions your post has, what are the top posts and so on. As you can see, I'm in my personal account fritzy B. This one is not a business account. It's a personal account.

And this is how it looks like. Let me switch to LFC gadgets which is amazing. business account. And as you can see in the so right under the followers count, you have an extra tab, which says contact. If you click on it, you can email me or email this account. So basically, this is the only visible difference between a personal and a business account.

This is fairly a new feature it was introduced in the second half of 2016. So if you want to switch your account to business, you just go into settings. So top right corner, clicking the gear button and under the account label, you will find switch to business profile. So you just click that you hit Continue. You can view the features actually. So you have to give a contact.

It could be a phone number, email or location so customers can reach out to you directly, and you will get insights. Now, I'm not going to hit continue because I don't want to switch my personal account to a business one. I'm going to go back and switch to LFC gadgets. And I'm going to show you So I talked about the contact label, and on the top right corner of the screen next to the gear button, it appears. The insights, some vertical lines, as you can see, I'm going to click it. So this takes you to Instagram insights, just as you have.

If you have a Facebook page, you will have some insights. Now they introduced that to Instagram as well. As you can see on the top of the screen, you will have some you will have an overview of harmony of some statistics such as impressions. If you swipe the left you will See how many people you reached in a week? Then how many visited your profile? Then how many clicked?

Wow, this is pretty low. Usually I get between 15 and 30 clicks a week. But last week and this week especially, it's pretty damn low. Considering it's Monday, I think it's okay. Then you will have the last one which is email clicks, basically how many people clicked on your contact label in your profile. Now next up is top posts.

I'm going to scroll down just to get it to the top of the screen top posts. As you can see, here are the top posts the top six posts, and if you want to see more, you just click the link there and it will take you to your top posts in the last seven days. And this is sorted by impressions. You can sort it if you want by reach, if you want for the last three months, or a year or two years. So you can play around here if you want to see how many which posts received the most engagement, basically comments in the last seven days, you can choose the type of posts you did it was a photo or a video, we just hit Apply. And it's going to show here, this post right here received 1600 500 likes, and about 265 comments.

And this was the second post which was a video that received 47,000 views. And if you click on the views, you can see how many likes it got. As you can see right there it's got 3.4 k likes. Okay, let's move on. So the next is to see the followers. So the activity of followers so it should shows Monday because today is Monday.

As you can see, the followers of this account got get active around 2pm they peak at 6pm and they are just slowly going downwards so that is the trend on Mondays if you want to see more, just click the button to see more than you see like I had. So 11 k followers 300 this week 88% men, this is not surprising because it's a it's an account for football fans for for Liverpool fans. So not a lot of women. Then you can see the age range. Mostly Instagram is for youth between 18 and 34. Top locations you can see it by city or by country.

So actually, Liverpool is from the UK. But the most following they have a lot of following in Asia so you can Indonesia, Thailand, Malaysia, and so on, then you can see the cities if you'd like, then you can see your followers activity for every day. And for every hour. You can see Tuesdays, Wednesdays, Thursdays, Fridays, Saturdays. And you can see a trend like on each day, somewhere between 12pm and six 7pm. They are the most active so you have to organize posting in that period.

Or you can see by days, which are your most active days, basically, for this account Sunday and Monday. Okay, let's go back. And if you're promoting so if you're buying Instagram ads, you can see the activity here. I'm not buying Instagram ads. I think it's still stupid to buy Instagram ads, because if you're working if you're producing great stuff, content, your account will reach a lot of people, a lot of targeted people, you will get leads, you will get clicks, you will get engagement from them. Also, we are going to talk about different kinds of promotions for your account, paid and unpaid.

So that's about insights. Just to recap a little bit, I suggest to go with a business account. So you have this nice little analytics to show when By the way, if you don't have a business account, if you didn't have a business account until you had a personal account, and you didn't have access to analytics, just go to inc 361 dot com. You have to register, it's free. You can register with Instagram, and then you can go to stats. And you will see all these deaths almost the same analytics as on Instagram.

For your personal accounts so you will see your top posts, how many posted how many followers you have when they are most active and you will see some similar data. But we will talk about Inc 361 dot com later on in the course. So don't worry about it. So thank you for listening and see you in the next video.