Hello, everyone, welcome to this video I want to talk about Instagram algorithm. So this is a 2018 January update, they just released some new stuff and they changed the algorithm. Again, what this means it means we have to change our strategy. We have to change our tactics and we have to change just a little bit about everything on how we do Instagram. First of all, Instagram says that only 10% of your followers will see your posts. So whenever you share something a nice picture or video, only 10% of your followers will see so if you have 1000 followers 100 people will see that post and those hundred people will be the most active followers you have.

Anyways 10% rule only 10% visibility is the same thing they did with Facebook. As you know Facebook owns Instagram and This is what they did. They showed your post to a lot of your followers. A lot of people like then they decreased it continuously. Now they are doing the same thing with Instagram, why? To buy ads, they make it to buy ads to be visible on Instagram, the same thing they did with Facebook.

Okay, moving on. Number two, they talk about early engagement. So, early engagement, they don't specify what early engagement means probably. Early engagement means that if you share something 10% of the people, the followers will see if they engage with your content being like comment, or they click on it, they save it because you can archive you can save on Instagram nine note and if the interaction is good, they will show it to another 10% of your followers. So If you let's pretend you have 1000 followers, 100 people sees it 50 of them, like comment, whatever they interact, they save it, they click on it, then Instagram will show that piece of content to another 100 people, if they interact again, add visual to more and more. And this is how the Instagram algorithm works.

So early engagement, make sure that your followers are genuine. So no bot engagement is counted. Comments are not counted hearts or just thumbs up, those comments are not counted. So this brings me to update number three, Instagram changed the engagement algorithm. So if you post a response comment to a picture on another account so your friends share something you want to comment and you only add like Little Heart or a thumbs up or I love this, those are not counted as an those are not counted. So if you you're responding if you're engaging, you need at least four words to be counted as engagement.

So I love this is not enough I love this picture is enough. The same way if you share something and somebody comments, just a little hard to thumbs up or good pic or good image or whatever it is not counted as engagement. Why? Because there are a lot of Instagram bots out there. You know what is an Instagram but basically automates all the commenting and everything on Instagram. They are not counted.

That's why they want to measure real engagement. Oh, and also emojis don't count as words. So if you put four emojis, five emojis six emojis, it doesn't count as engagement. You need to write down words and if you Seat thumbs up. I love this photo, stuff like that it's nothing counted as engagement and your disability decreases. That's it.

Okay, moving on. The last thing I want to talk about is the one minute rule. So what is the one minute rule? Instagram just announced it. So if you share a picture and somebody comments on your picture, whatever they commented doesn't mean if they comment something on your picture and you don't respond in one hour, in 60 minutes, then your visibility decreases. you respond in two days, three days, more than an hour, your visibility is going to decrease.

Instagram will consider your content, not that engaging, you will not respond. So they really try to build a community around here. This is, this is how it is. So these are the updates. I hope you will learn Make sure you check out the new update on hashtags because Instagram changed that too. But it's it's so complex that I made a whole new video about only hashtags.

So thank you for listening. I hope this helps. And this does not mean that Instagram is over, actually is becoming more and more the new Facebook for brands for personal branding for for, I don't know for engaging for social media is the new cool thing, why they are doing this. So the simple answer is they want to delete and smoke out all the fake accounts or the Instagram bots and really create profiles and help people who engage with certain brands, certain people and make it more of a feeling of a community. This is not a bad thing. The bad thing is it's not that it is going to be harder to grow your engagement.

That's it but if you good content. Oh no. One more thing. And the fifth thing, don't edit. So if you post on Instagram, and you made a mistake or a spelling mistake, or you didn't write something you didn't put in the hashtag or whatever, do not edit that picture because Instagram considers this you know, spamming kind of spamming, it will not immediately decrease your engagement or your visibility on the platform. But edits are not welcome.

So, what what you have to do is, if you, if you see a mistake, a spelling mistake or you in your picture or in your captions, just just delete it, and re upload it. So that's about it. Thanks.